Understanding the spending habits of teenagers across the world Teenagers today, across the world, have one thing in common – they all like to spend their money on consumables and other products, irrespective of whether they are worth the money spent or not. Analysts have been tracking the trends in this matter over the recent years to try and understand the spending habits of teenagers better. Piper Jaffray recently released its 28th semiannual survey, in which 7,200 teens (47% female and 53% male, with an average age of 16 and an average household income of $59,000) from 41 U.S. states were surveyed which covered a wide array of subjects, from fashion to personal care, entertainment, food, and more. Overall, the study found that although spending has increased in many categories, the overall view of the economy has become worse. 73% of the people surveyed said the economy has stayed the same or become worse (as opposed to 57% few years ago). Still, teens are spending a large sum of their money on clothing, as well as food, and they have obvious favorites when it comes to social networking sites, electronic devices as well as stores, both in person and online. Spending on fashion increased for teens in the US, with an overall per year increase from $995 in fall 2013 to $1,069 in fall 2014. The number has jumped up and down over the years; the average spent in 2009 was $994. Teens also have favorite brands that they spend their money on: Nike was the top preferred clothing
High youth unemployment is not as bad as most think it is. When teens aren’t working in the summer they are in the classrooms learning. In Derek Thompson’s essay, “Teenagers Have Stopped Getting Summer Jobs --- Why?” ,he talks about how teens are in the classrooms rather than getting jobs. Thompson supports his claim that students are staying in school instead of getting jobs by asking rhetorical questions and using logos by showing graphs and other statistics. In the first half of his essay Thompson presents his claim that teens aren’t working as much, not because they are lazy but because they are taking more summer classes.
According to Ryan Whirty of The New York Times, teens listen to about 2.5 hours of music and nearly 6 hours on other social media websites. The generation today has become out of touch with those within their own society and hide themselves away behind a screen. The music from 2005 had only a 9% reference in drug use and alcohol use. Today 's dance moves have become more vulgar and sexual as the times goes on. Our clothes and hairstyles are still affected by those in the music industry as seen at hot topic and many more band merch stores.
The teen’s brain doesn't fully until the age of twenty-five (URMC, 2016). This means that people under twenty-five are prone to making poor decisions and lack good judgment in most situations. Being under the age of twenty-five includes most college kids with the exception of a few graduate students. Regardless of the money or not, I feel as if the poor decision making is inevitable and is simply part of growing up. It is important to learn from mistakes and correct them.
According to Anya Kamenetz in the article “Generation Debt,” young people of today are struggling with high debt due to high educational finances and this is preventing them to move on as responsible adults. College tuitions are too high to pay that young people fall into applying for student loans, and have significant credit card debt with high balances. Most students are using their credit cards to pay for their college expenses and student loans; even their paychecks are being used to pay for college. I agree that many young people held back in becoming a full adult which they are doing everything they can just to continue their education. Even if it means to continue living at home with parents just to make ends meets and not being able to step in the “fully adulthood.”
Crippling credit debt is a plague often associated with adult life as the demand to participate in the consumer’s market increases exponentially. Everybody wants to be that person wearing the trendy clothes or accessorizing themselves with expensive material goods. Who wouldn’t want to signal to those around them that their life is going smoothly? In Carlos Macias’s article, “The Credit Card Company Made Me Do It!”-The Credit Card Industry’s Role in Causing Student Debt, he discusses how one of the best lifestyle facilitators offered to young adults is credit cards (Ramage, Bean, Johnson). The point of this article is to analyze the author’s purpose, logos, pathos, and overall persuasiveness; to uncover whether or not credit debt may not
We all know the basic stereotype of teenagers. They are moody, emotional, dramatic, impulsive, reckless, and irresponsible. They are defiant, rebellious, and are often in trouble. They are often prone to breaking expensive things. Countless teenagers either currently have a cracked screen on their phone or they have broken one in the past.
The documentary, Merchants of cool, describes an evolving relationship between the vast teenage population and corporate America. The film provides an in-depth look at the marketing strategies and communication between these groups. Adolescents are shown as learners and adapters of the fast-paced world; they’re constantly exposed to fashions and trends. These young adults have a lot of disposable income and are willing to spend it, in order to gain social popularity. In other words, they are chasing ‘cool’.
Teenagers have become much more focused on what he or she looks like. This is because, they are searching their identity, and trying to be someone that the media expects them to be. With social media, comes the stereotypical version of what a man or woman should be like. For example, women are expected to dress sexy, and have the perfect barbie doll body. Whereas men, are expected to be muscular and tall.
They originally focused on 12-14 year olds to help put the dream and aspiration of being the best they can be in there minds, but changed the target to 17 year olds in hoping to that 17 year olds would want the actual equipment and tools to be the best they can be. I think this is a smart target choice. As an athlete myself, when I was younger I didn’t really care on what brand I was loyal too. By Highschool and college is when I started to become a big nike fan and thought about the actual quality of the product. Having a segment that can think for themselves and being aware of what they are buying Is key.
How does mainstream media influence sneaker culture in secondary markets? Today through the help of mainstream media sneaker have made a huge impact not only in fashion but also in the market. Its influence gained a long way from the “training shoe in 1917” (O’Connor) to the multi-billion-dollar market of today. The influence created by the media, that spread through the help of the internet, celebrity endorsements, and television, played a significant role in the growth of the sneaker culture.
An advantage of how Nike uses this strategy is that it allows them to boost their profit by selling differentiated products and Nike have other products that will compensate for products that fails in the market. The difference between Nike and its competitors is that Nike produces their products for men, women, and children in different ways based on the basis needs, physiology, preference of design, and the trends in the market. However, the biggest threats to Nike’s market is the stiff competition with the other sports brands that sell similar products, which causes Nike to continuously come out with new products with new technologies and better
Instead of working on a better product line, Gap Inc tried a stop gap fixing arrangement instead of understanding who they should target. c. FREQUENTLY NEW COLLECTIONS: More colors, an extreme range of options for teenagers, Gap Inc totally alienated it young adults market – which was its core segment since 1965. Displaying edgy teen products was not exactly Gap’s forte. It deflected from its traditional style and catered to a market that didn’t value the brand. Teenagers are a segment which is very brand transitional and loyalty isn’t a criteria that can be found within it.
Emergence of fast fashion has brought a drastic change in the fashion industry on a global level. Over the past decade it has brought a significant development in the retail sector as well as consumer behavior. This essay highlights the challenges and the opportunities as well as short term and long-term impacts of fast fashion on the industry. Fashion is a style of clothing or dressing at a particular time or place. Fashion is dynamic that is it keeps changing or evolving with time.
In the year 2010, it spent almost $800 million on ‘non-traditional’ methods of advertising. • Nike has chosen to target the seventeen year olds more as research has shown that the 17 years olds spend 20% more on shoes than the adults. • It has decided to do away with the dependence on the ‘big budget top-down brand campaigns that usually celebrate just one hit. • Its advertising and marketing campaigns are widely split between advertising agencies that specialize in recent technologies and social media. • It has chosen to focus more on the production of ‘cool stuff’’.
The media has long played a role in influencing how people construct and perceive the world. Media has influenced how people construct their thoughts, most often their perception towards someone. Youth in particular, have been presented in a variety of ways in the media. Although teenagers are portrayed differently as an individual, based upon characteristics and personality, the media is constructed to sell certain ideologies of youth or the youth culture in general to the audiences and then to the society. The media promotes both, diversity and conformity when representing the youth culture in the media but in my opinion, conformity reigns superiority.