The purpose of the study is to investigate the perception of TV advertisement against the children who live in Pakistan. The main purpose is to identify how television advertising affects young children. The results of this study shows that advertisers are openly advertising their products into the children marketplace. The advertising of products is sometimes very manipulative and has various negative effects on children health as well as personalities. Study shows that TV advertisements change the perception of the children and it effects their thinking and liking and disliking.
To start off, overexposure to media and society negatively affects and starts very early in young children. The loss of creativity can start with electronic gadgets and TV shows taking over a child’s life. For example, the internet encourages people to copy work of others. Children
Effects of television viewing on language development in young children Numerous studies are dedicated to the connection between television and early childhood development. Nowadays, there are many educational programs targeted specifically at young children and development of their cognitive and language skills. However, scholars argue that the early exposure to TV programs can be detrimental for the adequate development of these skills. Among the most notable problems with excessive TV exposure, they name inappropriate content, lack of actual vocabulary stimulation. Also, doctors do not recommend watching television to children under two years old, but this recommendation is disregarded in many families, which can result in developmental problems, including problems with language skills.
It is my hope that I can pass on to individuals how this sort of programming interferes with the normal lives of kids. Clearly this may not influence each child, yet it does influence a certain rate. I understand that there is a lot amount of research that has been performed here (violence in mass media and the effects on kids) however I 'm more intrigued by particular areas, for example, children’s programming rather than movies or news programs. Introduction In today 's reality, youngsters are always watching television of the fact that it has now become a part of their lifestyle. TV is basically an alternate variable in the development phases of a kid 's life and he/she may encounter things he/she sees uniquely in contrast to other kids.
This study is deemed most relevant in the cultivation of values in children through a pervasively influential medium, the TV. In the communication field, foci and methods in research may be improved in the future. This study will be an addition to the few roster on the least explored aspect of cultivation, focusing on specific genre or program and selective exposure. This study will focus on the participation of television in the development of children. Moreover, studying children as the receiver has always been a challenging task because children have different ways of processing questions and answers.
Advertising to Children Sabancı EMBA /MGMT905-Business Ethics ALPER KEMER 12/24/2016 In today’s society, advertising is all around us. As it has acquired its strong presence on the internet, it seems that there is no way we can escape its uninterruptable images and messages in our everyday lives. Advertising also targets children who are not able to discriminate what they see on TV commercials from fact. Many researchers from the American Psychological Association agree that ad targeting for children is unethical because it targets impressionable minds. It is also not healthy, mentally and physically, for our kids to be brainwashed by so many ads.
Generation after generation, many factors have contributed to this worldwide issue such as parents behavior and social pressures. According to Darryl Owens (1996), materialism emerges from increased peer pressure and immense media advertising, but parents values and behavior is crucial as well (n.p). When parents demonstrate materialistic behavior or even show that buying excessively is ok, their kids
Television can be an influential tool for educating young people about the duties and hazards of sexual behavior. Sexuality is frequent major plot features of many TV shows aimed at youth. As broadcast networks have been associated with cable channels, doubtful language and sexual references have become more and more common. Most parents do not usually talk to their kids about sex and relationships, birth control and sexually transmitted diseases (STDs) and most schools do not give education about sex, so kids get much of their information about sex from television. The problem is that kids are probably not learning what their parents expect them to learn about sex from television.
Currently the youth being taught, they are very much attentive of the false affirmations completed by the promoters in the TV publicizing. The impact of sponsoring relies upon the different workings like to what extent do the watch, the age, identity, the presentation and their debates about these TV ads with their folks. Publicizes aids both the sponsors and in addition the consumers. It gives data about the existing and in accumulation new items in the market to the customers. It enables the sponsors to focus on the correct group of observers through sponsoring (S John Gabriel, August 2006).
Television is a positive tool for education and development. It can educate children about other cultures and the ways of life. However, excessive television viewing may be harmful to youth development. People in the very beginning as television first began to get popular around the world, some people were afraid that they maybe somehow get brain damaged by rays which emanated from the television while it was operating. But that was not the only reason why people were afraid of television.