Television Advertisement Analysis

Television advertising has been the best selling medium ever devised. Kelley, Sheehan and Jugenheimer (2015) composed a book describing television as broadcast media relating to advertising medium, advertising investment, and top in advertising sales. It is envisioned to be growing exponentially throughout the twenty-first century as a mean of bringing an actual demonstration into the homes of the prospect, in conclusion an effective medium as compared to radio or even newspapers. A narrative structure in an advertisement can be used to sway viewers to take action on products, services or ideas. As quoted by Chris (2012, p.55) “advertising is widely acknowledged as an important element of the present-day world and an essential feature of

The facial look of each character is seen to be smiling. As he turns back, his expression changes, following to a scene of his daughter up close, also varying in expression. The advertisement heavily relies on emotional appeals as the image of each characters expression is stressed out even more. Representation of manner is commonly applied in media, especially in facial expression. The human face is one of the most powerful mechanism for communicating identity and emotions. A.Russel and J.Miguel Fernandez-Dols (1997) mention in a book stating how facial expression is a form of signal that is invariably perceive outcropping a hidden event. This shows that the perception of facial expression is important in comprehending the overall emotional tone of the scene. A subtle change in the facial expression, can have heavy non-verbal communicative power. In this instance, viewers are made to perceive that there is an oncoming danger approaching making it more obvious when the father is seen to turn the imaginary steering wheel to the left to avoid the oncoming threat. This, then, applies to representation of activity where body movements play a significant role in media

At the first light of the success of advertising, children have been in the breaking new grounds in advertising. Advertisers such as these two examples are using kids to sway big decisions as children are able to make an emotional impact. For example, both advertisement is trying to reach out to drivers with children. The first advertisement mainly aims to engaged drivers to consider about their love ones and that in the event of any accident that would occur due to the negligence of not wearing a seat belt, a family especially a child, has to deal with the death or injury of a love one, in this case the father. The second advertisement urge that drivers should buckle up their seat belt in the car in order for them to not hurt themselves as well as other passengers, especially children in an event where an accident might happen and death can come about. Using a child in the second advertisement sparks controversy as it is deemed to be inappropriate for a Super Bowl commercial. As reported by Wells (2014), the ad drew a wide mixed emotion among viewers indicating that it was unnecessary especially aired on television for a game show which may not be suitable watching with young children. Despite the controversial issue, the advert strongly was able to get the message across by using the child to imply the hard hitting truths that could happen during an