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Essay On Children's Perception Of Tv Advertising

4384 Words18 Pages

Children’s Perception of TV Advertising
1. INTRODUCTION
Advertisement is an influential power in every culture. It uses to introduce the products and services in the market. Advertisement has raised some of the most widely and passionately doubtful ethical issues concerning business. Whether it is advertising, retailing, pricing, marketing research, or promotion, marketing has been engaging in practices that contain dishonesty, manipulation, creating unsafe products, as well as the manipulation of children and vulnerable consumers.
According to (Philip, 2012) advertising is “any paid form of non-personal communication of ideas or products in the prime media, i.e. television, the press, posters, cinema and radio”. (Wells, W., Burnett, & J & …show more content…

So the main focus of the study to study the perception of children towards TV advertisement. Although there has been a lot of talk about this in various countries and many countries have taken strict actions regarding this, but in Pakistan, there is no such action taken to control this practice of advertising to children. Most of this marketing is of food items include confectionaries like sweets, biscuits, snack foods, fast food etc. These products are marketed especially towards children as they are the very potential market of this product.
The purpose of the study is to investigate the perception of TV advertisement against the children who live in Pakistan. The main purpose is to identify how television advertising affects young children.
The results of this study shows that advertisers are openly advertising their products into the children marketplace. The advertising of products is sometimes very manipulative and has various negative effects on children health as well as personalities. Study shows that TV advertisements change the perception of the children and it effects their thinking and liking and disliking. Marketing to children should be limited and if done it should be of healthy

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