ipl-logo

Tv Advertising Essay

4531 Words19 Pages

CHAPTER 1
INTRODUCTION

Advertising is the non-personal communication of the information usually paid for and persuasive in nature about products, services or ideas by identified sponsors through the various media. The advertiser intends to spread his ideas about the products and offerings among the prospects. Popularization of the products is thus, the basic aim of advertising. The majority of the marketers use mass media for their marketing communications. The choice of media is dependent upon the nature of the message and the intended target audience. Television advertising is the bestselling and economical media ever invented. It has a potential advertising impact unmatched by any other media. The advantage of television over the other …show more content…

Sometimes 31 59.80%
Never 9 18.60%
Always 10 21.60% INTERPRETATION: People watch advertisement but never rely on the advertisement. About 79% said that they are rational in their purchasing decision and never or sometimes disappoint them in delivery gap.
8.What is your reaction when you see or hear ad on TV ?

INTERPRETATION: Majority(40 %) of the respondent said that they enjoyed the ad if the content of the ad and delivery of the ad is good, they never swap the channel.

9.Which Kind of TV commercials usually attracts you?

INTERPRETATION: 28 of the respondents said that they like advertisements with Celebrity Endorsement and 10 of the respondents said that they like advts with humour and jingles. So the marketers should do more of the advertisements involving celebrities.
10.Which of the following components influence you most in the commercial ad?

Theme
10
19%
Content 18 34%
Background 5 9%
Punchline 10 19%
Models 10 19%

INTERPRETATION: People like TV commercial/ad with punch line and models Ad. 34 % of the respondent said they liked the commercial with the content.

SUMMARY OF …show more content…

6. According to you which is most effective means of advertisement *
Mark only one oval.
TV Ad Radio Ad Print Ad Internet Ad
Mobile Ad Direct Mail
7. How much time do you spend on watching TV (daily)? * 1hour or less 1 to 2 hour 2 to 3 hour 3 or more hour

8. It is easy for the TV commercials to convince you to buy certain products.
Please note, here 1 -strongly disagree 2 -disagree 3- neutral 4- agree 5- strongly agree
Mark only one oval.
1 2 3 4 5

9. TV Commercials influenced me into buying new product.
Please note, here 1 -strongly disagree 2 -disagree 3- neutral 4- agree 5- strongly agree
Mark only one oval. 1 2 3 4 5

10. Did a Product with good TV Commercial, but poor quality of the product/service ever disappoints you?
Mark only one oval. o Sometimes o Never o Always
11. What is your reaction when you see or hear ad on TV *
Mark only one oval. o Swap the

Show More
Related

  • Advertising Ethos Pathos Logos

    375 Words  | 2 Pages

    Advertisements are everywhere, whether it be on the walk to the park or scrolling through my Instagram feed. They control the way we think and heavily impact the way we spend money, to do that advertisers use ethos, pathos, and/ or logos. When ethos is used on an advertisement often times, celebrities are modeling with the product because people tend to trust familiar faces. When pathos is intended to be in use, the advertisement tends to target the audience’s emotions and is often a sad ad. When logos is in use, the ad states statistics because people side with factual information.

    Read More

  • Weight Watchers Use Of Ethos Pathos Logos

    702 Words  | 3 Pages

    This creates a sense of uneasiness with the audiences who have viewed this advertisement. By creating this discomfort, spectators are more likely to not only remember this commercial, but to veer away from these types of

    Read More

  • Barbie Doll Rhetorical Analysis

    1144 Words  | 5 Pages

    Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

    Read More

  • Rhetorical Analysis 5.07

    347 Words  | 2 Pages

    I have chosen this article because the tittle seems very enticing. I want to know deeper information on how we can read people’s thoughts just by looking at them. I am also interested with the psychological issue so I decided to read and learn through this article. 4. Explain briefly in four or five sentences what the article is about.

    Read More

  • Argumentative Essay: Why Artists Should Be In Commercials

    614 Words  | 3 Pages

    “Regardless of what artists may think about this shift in the music industry, there’s no arguing that they need to adapt in order to make money” (Carter 5). Endorsement deals play a big role in a musician’s career. Currently people are debating about whether or not artists should allow advertisers to use their music in promotions. Artists should allow their music to be in commercials because advertising keeps a musician financially stable and helps them reach a wider audience. Generally speaking, allowing corporations to use a musician’s music in advertising keeps artists financially stable.

    Read More

  • Explain How Does Advertising Mirrors Society

    1126 Words  | 5 Pages

    Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.

    Read More

  • Analysis Of Morgan Spurlock's TED Talk

    971 Words  | 4 Pages

    People such as celebrities, have a higher influence on people and their decision making on products, which is why many companies hire well-known celebrities to promote their products in the media. In an article written by Marketing Charts called, “How Influential are Celebrities?” they discuss the power of product placement and celebrity endorsements. The statistics for how much a celebrity influences its fans varies throughout the article, depending on what exactly they endorse. The article had some very interesting key points about celebrities also having a negative impact on product endorsement, mentioning that traditional brand promotion without celebrities had more of a positive influence.

    Read More

  • Honey Maid Rhetorical Meaning

    1502 Words  | 7 Pages

    Commercials serve as time fillers while a viewer anticipates the return of the program. The ads are targeted towards the audience in an effort to sell consumers products. For a commercial to be effective it must be able to make its mark on the viewer whether that be positive or negative to help shape an opinion of the product on the consumer. Within these ads, viewers are being exposed to two different forms of meanings, connotational and denotational. The denotational meaning of a commercial is apparent or obvious.

    Read More

  • Essay On Targeted Advertising

    1377 Words  | 6 Pages

    Targeted Advertising: Helpful or Hurtful? Technology has challenged the rules of privacy, and people are questioning if privacy is a necessity anymore. Technology, specifically apple products such as iPhones, is a need in many people’s lives, and they cannot imagine not being able to check their phones for the weather or to ask Siri to find the closest restaurant. Unfortunately, people do not realize companies use technology for targeted advertising, which is an invasion of privacy. An invasion of privacy is when people’s private information is used to influence them and is given to other people or companies unknowingly.

    Read More

  • Calvin Klein Advertisement Analysis Essay

    912 Words  | 4 Pages

    Advertisement two: Calvin Klein is a dark-full colour advert, for Calvin Klein Jeans advertisement (Figure II). Nudity combined with the body position and body language make this a highly sexual ad and a solid reason for its inclusion in the study. The Calvin Klein advertisement features a woman with a nude torso positioned on top of man with a nude torso. The visual elements presented in the second ad by Calvin Klein create visual texture; the ocean/rocks surrounding the human figures creates a frame focusing the eye on the bodies in the centre. The woman’s fixated body pulling away from the male model attracts the viewer down her arm, to her waist pointed at the logo at the bottom of the page (right-hand-side).

    Read More

  • What Is Implicit Memory In Subliminal Advertising

    1709 Words  | 7 Pages

    Implicit Memory and Subliminal Advertising Implicit memory effects occur "when previous exposure to a stimulus (such as advertisement) influences our performance on subsequent tasks without the consumer remembering the previous experience or being aware of its influence on performance” (Fennis & Stroebe, 2016, p.72). Information processing in implicit memory is characterized as fast, parallel and effortless, as it does not need any conscious recollection of previous experiences (Chaiken & Trope, as cited in Fennis & Stroebe, 2016). Researchers have found that implicit memory for particular advertising elements tend to be more stable than explicit memory (Edell, 1993 as cited in Braun-Latour & Latour, 2004). The distinction between explicit

    Read More

  • Portrayal Of Women In Advertising Essay

    1640 Words  | 7 Pages

    Introduction: The oxford dictionary defines advertising as publicize (goods to promote sales, or a vacancy, to encourage applications). Advertising is a very well known and significant part of the marketing world for any business. Advertising makes millions

    Read More

  • Literature Review Of Advertising

    974 Words  | 4 Pages

    Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.

    Read More

  • Essay On Misleading Advertising

    979 Words  | 4 Pages

    Introduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements. Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”

    Read More

  • Advertisements Use Semiotics In Advertising

    1953 Words  | 8 Pages

    Every single day we are bombarded with advertisements, and we are sometimes subconscious to it. Advertisements play an eminent role in influencing our culture by moulding the minds of its’ viewers. They grab our attention left, right and centre; leaving us feeling insecure about ourselves wishing that we could look like the size 4 model depicted in the Guess advert. Messages are delivered to us in all sorts of ways through television, radio, magazines, social media and text messages aiming to capture our attention wherever possible. Everywhere we look, we are plagued with images of the latest products, which in essence attract consumers because we as humans are constantly wanting to satisfy our wants and needs because what we have is never

    Read More

More about Tv Advertising Essay

Open Document