Most of the time advertisers misrepresent the products they sell to the general public. They often claim that with their product it can create a better life experience for the person than without it. Consuming these advertisements constantly creates curiosity amongst the buyer, which leads us to the making the decision whether we want to purchase Product A or Product B. Advertisers understand this and try to make the decision for you on an unconscious level through visual rhetorics involving pictures, phrases, or videos. From colors, shapes, words said, to even race; any of these can create the perfect pitch for their target audience to buy.
exposes that 37 percent of television viewers make purchase decisions after watching advertisements on television compared to 7 percent for social networks (White, 2011). Impact and persuasion are two factors for a successful TV commercial that arouses viewer interest immediately and remains memorable. Most of the celebrities used help in developing credibility and trust of the product being advertised on the audience. Many people hold certain celebrities in high regard, so an endorsement of a product instantly increases the amount of trust the consumer has in the
Moriarty, Mitchell et.al (2003) Advertising is paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action now or in the near future. Lavidge and Steiner (1961) have emphasized that advertising has three main functions namely- creating awareness about the product, develop positive attitude towards brand, and result in action in form of purchase. 2.2 What does advertising do for the brand? • Lamb, Hair & McDaniel (2009) have highlighted that advertising has an information effect, whereby the consumer gets information about various products and services. They also talk about the transformational effect of advertisements, where the consumer’s unfavourable attitude can be transformed in to a favourable attitude.
Moreover, the impact of advertising is enormous that it causes people to purchase things that they do not want initially. Will Rogers said that: “Advertising is the art of convincing people to spend money they do not have for something they do not need.”. Advertisements have significantly negative influences on consumers’ behavior through marketing communication as well as mind-blowing tricks. Firstly, marketers use visual effects and “celebrities branding” to impress and arouse the curiosity of customers. People have all watched TV programs which have been interrupted by advertisements for products.
Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.
User Ad Choice Overlay –– this type of advertisements offer the viewer an interactive overlay that offers a choice of ads for the viewer. After a specific amount of time, a default video ad will play, usually as a pre-roll type of advertisement. Some of the advantages of this type of advertisement is that it results in better targeting of advertisements as users decide which brand or product they want to see but on the other hand it could cause abandonment if the timer is too long and the viewer gets restless. ( Figure 1) Figure 1 – User Video
b) Cost for purchase the airtime to run the advertisement. Industries which can be interested in Radio Advertisement: Automobile industry (can advertise during morning and evening hours), Jewellery industry (can target home makers), Start-ups & New Malls (to inform the listeners of a particular place about it), etc. Cinema Advertisement: Advantages and Disadvantages of Cinema Advertisement: Advantages: Mainly young population go to the theatres. So, those companies which wants to target young audiences can effectively use this medium. The advertisement in cinema are retained in the minds of customers for a longer period of time because of stereo sound, good experience, etc.
To assess the effect of Oppo TV comercial’s aspects on purchasing Oppo mobile products Note: a television commercial (TVC) is an audio visual advertisement on TV. They are usually a minute or less. 3. Research question: I propose two research questions to address the issues necessary to do this research. Does the different aspects of Oppo TVC advertising has a significant relationship with customer purchase intention in Vietnam?
Advertisement A notice or any kind of announcement in public using a strong medium of communication for promoting product service or any event is in common words called as advertisement According to Longman a shot film or set of words which pursued people to buy or use a service or give information about event or job which is about to happens "Advertising is the non-personal communication of info usually paid for Different means and persuasive in nature about products, services or ideas by identified sponsors through the various media." ( Bovee, 1992, p. 7) one of the very major and important reason of advertisement is to promote things on a large scale the promotion of the brand or any other product is always important for its survival