Negative Influence Of Television On Children
CHAPTER I
INTRODUCTION
The television set has become a key member of the family, the one who tells most of the stories most of the time… (Gerbner, Gross, Morgan, & Signorielli, 1980, p. 14)
“Television has become as much a part of existence as the rise of the sun and the draw of gravity (Fowles, 1992, p. 32).” Albeit the constant innovation in technology and the advent of new media, television has maintained its dominant positioning among the channels utilized by the society. The pervasive characteristic of the medium has since been associated with the power to influence audiences of varying profiles, with the broadest range. Influencing audience is easier for television as compared to other media because it provides a complete audio and visual experience for the audience. The massive potential of television is confronted with expectations from different concerned stakeholders of the medium. This dominant medium, should be able to initiate beneficial effects and positive reinforcement among its audience (Gigli, 2004).
Background of the Study
Television has been an aid to families and educational institutions in inculcating among children concepts of cognitive and affective value. Television appears to be the world’s most common and constant learning environment. Television selectively
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An explanation on the effects of the performance of television and the need to remember “that other than aiming for a wide audience reach around the world, they should also expand their consciousness ―in relation to its impact, for good and for bad, on the entire nation, particularly on the young people who now comprise the majority of our population.” (Torre, 1999, p.171) The responsibility for children needs to be emphasized now, as the society is presently confronted with challenges that the youth will take in the
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