Television Influence On Children

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CHAPTER I INTRODUCTION The television set has become a key member of the family, the one who tells most of the stories most of the time… (Gerbner, Gross, Morgan, & Signorielli, 1980, p. 14) “Television has become as much a part of existence as the rise of the sun and the draw of gravity (Fowles, 1992, p. 32).” Albeit the constant innovation in technology and the advent of new media, television has maintained its dominant positioning among the channels utilized by the society. The pervasive characteristic of the medium has since been associated with the power to influence audiences of varying profiles, with the broadest range. Influencing audience is easier for television as compared to other media because it provides a complete…show more content…
Thus, the importance of values, the exposure of children to television, and the influential nature of the TV put more responsibility on the television programs to include values in their…show more content…
This study is deemed most relevant in the cultivation of values in children through a pervasively influential medium, the TV. In the communication field, foci and methods in research may be improved in the future. This study will be an addition to the few roster on the least explored aspect of cultivation, focusing on specific genre or program and selective exposure. This study will focus on the participation of television in the development of children. Moreover, studying children as the receiver has always been a challenging task because children have different ways of processing questions and answers. The questionnaires and conduct of discussions can lead to the improvement of research that handles children. In the education department, an effective partnership geared towards children‘s development may be established between the government agency and the private broadcast industry. Findings from this study may help the agency identify the key elements that need to be incorporated in the myriad of learning tools made available to the Filipino children. In the legislative branch, existing policies and implementation on the broadcast industry may be improved with focus on children’s
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