Tenneco Supply Chain Analysis

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Introduction

“Supply chain consists of all parties involved, directly or indirectly in fulfilling customer request”, (Chopra & Meindl, 2001, p.16). It includes transporters, warehouses, retailers, and even customers themselves and not only the manufacture and suppliers. When referring to its function in an organization, it involved the process of receiving and filling a customer’s request with its major purpose to satisfy the customers’ needs while generating profit in the process. A prime example of supply that was listed by (Chopra & Meindl, 2001, p.16) was “Consider a customer walking into a Wal-Mart store to purchase detergent. The supply chain begins with the customer and his or her need for detergent. The next stage of this supply
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The distributor in turn is stocked by the manufacturer (say, Proctor & Gamble [P&G] in this case). The P&G manufacturing plant receives raw material from a variety of suppliers, who may themselves have been supplied by lower-tier suppliers. For example, packaging mater- ial may come from Tenneco packaging, while Tenneco receives raw materials to manufacture the packaging from other suppliers”.

Performance of a supply chain is depend heavily on how information flows within the different stages such as manufactures, distributors etc. Without information, it would be hard for managers to forecast customers’ needs and wants, how much inventory is in stock and when and where more products should be produce or ship; in summation, without information managers can only make decision blindly, therefore information is vital when it comes to the performance of supply chain, because it provide the supply chain management with the necessary data to go about making the right decision so as to satisfy customers’ needs and generating profit. Information technology, however, is the instrument which “consist of the tools used to gain awareness of information, analyze this information, and
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The goal of the CRM macro process is to generate customer demand and facilitate transmission and tracking of orders. Poor customer experience and demand being lost might be the results of orders not processed and executed effectively, therefore, bring about weaknesses in the process. Some key processes under the CRM are as follow: Marketing, this process involved decisions as it relates to which customers to aim at and how to target these customers, what products to offer, how to go about pricing these products and lastly how to go about managing the actual operations of the targeting customers. Information technology in the marketing process involves “successful software vendors in the marketing area within CRM that provides analytics that improve the marketing decisions on pricing, product profitability and customer profitability among other functions”, (Chopra & Meindl, 2001, p.488). Sell, which is the second process under the CRM. This process emphases on the actual sale to its customers. The sell process provide the sales force with the necessary information it needs to make a sale and them execute the actual sale through the use of information technology. Executing is this process needs the necessitation and availability of a salesperson or customer to build and arrange orders by

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