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Tesco And Sainsbury's Case Study

1737 Words7 Pages

Tesco and Sainsbury’s both are successful supermarket Retail Company in United Kingdom. The main reason assist them become the largest supermarket Retail Company is because both of the Tesco and Sainsbury’s had preforming a best customer relationship management strategies into practice.

Tesco tried to reach and satisfy different type of customer wants and need through offering ‘The forst lass Service’, ‘One on Front’ service, club card, ‘www.tesco.com’. ‘Customer Championship’, ‘Learn Thinking’ concept and ‘My Time’ while it collected more customer information and to develop TESCO magazine. Eventually, Tesco earned almost eight million customers contacted.

Sainsbury’s, the third largest retail chain store in the United Kingdom, which manage 16.5% market share of the United Kingdom retails market. The reason cause Sainsbury’s success, which is because of Sainsbury’s had done even better CRM than Tesco. Sainsbury’s created Nectar Card, which allow Sainsbury’s to form partnerships between different other retailers or organizations. At the same time, Sainsbury’s rewards Nectar Card …show more content…

The major target customer of Adastria is tourist. The number of Hong Kong’s visitor will affect the sales volume directly. According to the report from HKTDC and the Distribution Services Statistics Section of the C&SD, the sales of wearing apparel descended 12.3% comparing September 2015 with September 2014, and the major reason are because of dragged by the visible decline in tourist arrivals. According to the number of Hong Kong’s visitor drop off, the number of Adastria decreased 6 stores from possessed 30 stores in 2014 to possessed 24 stores in 2015. This circumstance affects the net income directly. Adastrias’ sales of Hong Kong decreased 1211 million yen, which dropped from 6698million in 2014 to 5487million in 2015. Adastria ignored the other potential customers-local

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