Attraction of customer is base on company’s offered product which attracts the customers according to their needs and wants. If company is providing the product according to customer need and wants that thing increase the satisfaction of customer and brand loyalty. According to Bayous (1992) that analysis provide help the company and retailer to identify the brand loyalty which related customer means that make brand attractive. There are number of variables which influence the re purchase trend. This influencing variables are still hidden they are not explored.
Recommendation Product: Improving the customer service identifying and anticipating their needs, enhance employees to be customer service and have a good communication with them. Increasing the technical capabilities and quality of products could allow ETI gain reputation and increase sales. Key products feature that ETI marketing mix need: High quality Exceptional brand Good service Price: Because the high quality, good services and high technology using by ETI, the price can still high and this will allow positioned in the mind of the customer what they are paying is for quality and good services. Key price in the marketing mix of ETI : Superior price High price create the demand for the product (Thinking in quality) Promotion: ETI has to promote itself with the most useful and specialize media in manufacture industry, as print advertising, out of home advertisement and online advertising in their website. Place: Having a highly skilled sales force working for the company, qualified engineers in the manufacturing area, ETI should be present in Tradeshow and others industry organization
Keeping in view the increase in the level of inflation and recession, Tesco came up with the leading promotional tactics and reward customers. By offering rewards club card points, Tesco has been shopping a lot of fun and exhilarating experience for consumers. Bonus points that can be collected through the online shopping site on the Internet that can be accessed by going to its website. This promotional technique attracts customers looking for discounts and savings options. Tesco Direct launched a mobile website that allows consumers to buy groceries from anywhere at all on their mobile phones by downloading the application from the Tesco site.
The key to success for a manufacturer of shopping products is to gain access to the relevant retailers. Naturel is selling through retailer to the customers. The retailer provides a way to let the end user to buy it. They may not directly buy from us. By using this kind of place strategy, it benefits all sides of people.
Purpose and process of market segmentation The purpose of segmentation is to allow the marketer to be better able to reach the consumer needs and wants which increases the positive responses for the brand. Segmentation is important during the promotion process, this is where the team decided who what and where as well as, age gender and things like buying patterns. Because of this, marketing g segmentation comes before targeting. By dividing the audience, it makes it easier to target exactly who and where to send the devices or what to do with their next model. As Fitbit brand is largely fitness tracking, Fitbit segmentation is easy.
With successful Strategic marketing often comes a successful business venture. This is because it is not only selling, but involves the design of the product, how it reaches the customer, how it is priced, and the image that the product holds in the minds of customers. Understanding the perception that consumers have about the product is an essential part of marketing, and success is often based
However, the aggressive manner Tesco uses its resources and capabilities are in question. The illusion of loyalty helps strengthen Tesco’s vision for growth and diversification. The exploitation of its capabilities to distribute goods effectively is in question. Tesco’s strength is to exploits its resources and capabilities. Which is great for business and its shareholders.
Image influences the mind of the customer with the combined effect of physical evidence and their actual experiences with the goods and services. Image is one of the most influential characteristic that create the reputation of a specific brand in the market. Positive and distinguished image is an asset for any business as it influences the customer perception about the business operations (Kang and James, 2004). A strong positive market image helps an organisation to get a great part of the market share. For that, organisations frequently observe their marketing and branding strategies and practices.
Value Added Services (VAS): in order to govern customer churning, companies must offer the VAS i.e. Value Added Services. For example instant message, SMS, MMS, GPRS, IVRs etc. These are all Value Added Services which attract customers both existing and new acquired customers. Network Uniformity: Network Reliability is very significant to control customer churning.