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Tesco Swot Analysis

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Introduction
Tesco company founded by Jack Cohen in the East Landon in 1919. Tesco is the biggest food company in the United Kingdom. Now a day Tesco become a large retailer in the United Kingdom. Tesco company provides more kinds of products and services to their customers. Those are consumer goods, groceries, telecommunication and financial services etc.

Q1) Assess the attractiveness of the UK retail industry and Tesco’s current competitive position.
UK retail industry
United Kingdom retail industry is the best and largest retail industry in the world. Food is the major segment in the retail industry in the United Kingdom. The UK’s largest private sector is the retail sector. Nearly 2.9 million employee working the retail industry. …show more content…

It is a biggest British retailer in the world. Based on the market share, sales potential and profits (turnover). Now a day Tesco become a 3rd largest retailer company in the world. Based on turnover. World leading retailer in the UK is Tesco PLC. Now a day Tesco tries to expand their business in outside of the European countries. Specially they try to enter the Asian market. Tesco has mainly six (6) Tesco, Tesco Extra, Tesco Metro, Tesco Express, One stop and last type is Tesco home plus.
Tesco has 2,209 stores in the UK retail industry and it has lots of additional stores in the all around the world. Some of the stores located countries are China, France, Japan, Malaysia, Poland, Thailand, South Korea and etc. Tesco provides lots of products to their customers. Those are food related products, electronic products,toys, cookware and home furnishings. Tesco products have a lowest price with best quality comparison with the other competitors (Sainsbuty’s, ASDA) in the retail market in the United Kingdom. This is a one of the competitive positions gaining Tesco company in the retail …show more content…

Tesco tries to provide more products and services rather than their competitors. Reason for that Tesco has a large market share in the retail market in the UK compared with Sainsbuty’s and ASDA. This is the another current competitive position has a Tesco company.
Brand marketing concept using Tesco Company. Tesco always tries to improve their Tesco brand. So that they focus the quality of the products and the value of the products in the customer’s eyes. So that they increase their target customers compares with the other competitors (Sainsbuty’s, ASDA) in the retail market in the UK.
Other competitive position of Tesco is the increase the organization performance, overall efficiency and capabilities of the organization. For that reason they become a big company in the retail market in the UK rather than their competitors.
In the today, Tesco operates expanding to more countries and also different markets in globally. For that reason they can attract the different nations customers, different cultural customers for their products and also services. This is a another competitive position is Tesco has higher than the competitors in the retail market in the

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