Tesco Consumer Perception

Research is a systematic process that focuses on being objectives and gathering a multitude of information for analysis so that the researcher can come to a conclusion. This process is used in all research and evaluation projects, regardless of the research method (scientific method of inquiry, evaluation research or action research). In this process, the study is documented in such way that another individual can conduct the same study again. This is referred to as replicating the study. Any research done without documenting the study, the others can review the process and a result is not investigation using the scientific research process. These professionals need to understand the eight step of the research process as they apply to conduct

This paper attempt to fill a gap in knowledge by investigating various aspects of consumer perceptions of Tesco own brands in Czech Republic

Methodology

The research was collected by structured questionnaires from Tesco supermarket customers in Czech Republic and United Kingdom. Non probability quota sampling was used and the sample according to gender, age and income.

Findings

The results indicate that general view of Tesco brands is slightly less positive among Czech and British customers. But, significant different emerge when examined in terms of income. The age of consumers was also found to be significant, although there are not linear trend. No strong correlation was found to exist between gender and any of characteristic under investigations.

Implications and practical implications

The sample was limited in size. In depth interviewing would be necessary to assess consumer attitudes further. The results may help Tesco in relation to its general expansion in central and Eastern

Thus china is a worthwhile destination for any retailer in the world due to its huge growing population. So, our study revolves around Wal-Mart’s competitive strategy in China and how it is adopting its business model in China.

Wal-Mart needs to adjust to the Chinese market and it requires a delicate balance. In US, Wal-Mart branded is low price rather than quality. While, in China, everyone is going for low price and provide low quality as well. But, Wal-Mart brand could be for low price with quality. Although Wal-Mart is a Joint-Venture, the sources do not mention to local partner to meet the local market, which seems opposite to some other joint venture. Working together with local partner to understand where and how the local regulations can be used for Wal-Mart’s success and gaining stronger hold of customer’s heart.

Chinese lifestyle, the consumers go shopping to get out of the house not necessarily to shop but they are more impulse rive and like on-site promotion. Chinese consumers are brand conscious but not loyal. They are frequent shopper of small amounts and especially appreciate freshness due to limited space at