Tesco Consumer Perception

1435 Words6 Pages
Research is a systematic process that focuses on being objectives and gathering a multitude of information for analysis so that the researcher can come to a conclusion. This process is used in all research and evaluation projects, regardless of the research method (scientific method of inquiry, evaluation research or action research). In this process, the study is documented in such way that another individual can conduct the same study again. This is referred to as replicating the study. Any research done without documenting the study, the others can review the process and a result is not investigation using the scientific research process. These professionals need to understand the eight step of the research process as they apply to conduct…show more content…
This paper attempt to fill a gap in knowledge by investigating various aspects of consumer perceptions of Tesco own brands in Czech Republic Methodology The research was collected by structured questionnaires from Tesco supermarket customers in Czech Republic and United Kingdom. Non probability quota sampling was used and the sample according to gender, age and income. Findings The results indicate that general view of Tesco brands is slightly less positive among Czech and British customers. But, significant different emerge when examined in terms of income. The age of consumers was also found to be significant, although there are not linear trend. No strong correlation was found to exist between gender and any of characteristic under investigations. Implications and practical implications The sample was limited in size. In depth interviewing would be necessary to assess consumer attitudes further. The results may help Tesco in relation to its general expansion in central and Eastern…show more content…
Foreign grocery retailers that expand into Korea, Tesco has achieved the most outstanding performance, with the highest retailer brand share in the market. Tesco Korea has been positioned as the successful foreign retailer. According to retail operation of Tesco Korea different from local Korean retailers because in terms of development and handling processes of retailer brand. Customer perceptions of both retailers, the researchers concentrate on identify the differences retailer brand program operations. This research explored the more in how they develop and handle their own brands. Tesco Korea took an advantage of retailing know-how that is created by Tesco UK. From Tesco UK, development process of Tesco Korea is differentiated based on numbers of area from local Korean retailer. The know-how has influenced the whole retailers brand market in Korea, as well as stimulated the local Korean retailers to improve their retailer brand development
Open Document