Tesco Marketing Mix Analysis

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1 Introduction Marketing Mix is the most famous part of marketing and plays a great role in every organization. The success in the business in many cases depends on the success of the marketing mix. The company Tesco is very much conscious about marketing mix. Tesco uses marketing mix in various ways to acquiring more customers in retail industry. Their innovative way of implementing marketing mix delivers this company a lucrative position which significantly effects on the buying behaviour of the customer. 1.1 Rationale of the study: Tesco was founded in 1919 by Jack Cohen from a market stall in London’s East End. Over the years our business has grown and we now operate in 12 countries around the world, employ over 530,000 people and serve…show more content…
2 Literature review Marketing Mix is the most complex element of marketing and in the field of business it is defined as the acquiring customers. Every organization must attempt to analyze the behavior of the consumer because the response of the customer defines the success of the organization. Here the literature of the company Tesco about the effectiveness of the marketing mix in acquiring more customers in retail industry will be reviewed. 2.1 Marketing Mix Marketing Mix strategy meant to be support the marketing plan, which in turn fulfills the company’s mission and vision. In the Real World you will rarely be handed a marketing or business plan. Implementing a great marketing mix strategy provides the framework for small businesses to develop, review and measure the effectiveness of marketing mix in retail industry with marketing objectives (Pride and Ferrell). A successful marketing mix strategy can behold an organization to survive against any kind of market complexity. A marketing mix strategy sets out the method by which retail industry is differentiated and meets with the marketing…show more content…
These may include advertising, sales promotions, special offers and public relations. Whatever the channel used, it is necessary for it to be suitable for the product, the price and the end user it is being marketed to. It is important to differentiate between marketing and promotion. Promotion is just the communication aspect of the entire marketing function (Tracy). We’ve got a product and a price now it’s time to promote it. Promotion looks at the many ways marketing agencies disseminate relevant product information to consumers and differentiate a particular product or service. Promotion includes elements like: advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing and more. Each touch point must be supported by a well positioned brand to truly maximize return on

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