Tesco Direct Marketing Strategy

Tesco is the largest food supermarket chain in the UK, and operates through 2,318 stores worldwide. Tesco is selling major supermarkets retail supermarkets in the UK and the existence of a massive penetration of nearly 90% and an annual turnover of over $ 1 billion. Tesco brand is internationally recognized and is not limited only to food and groceries name, but extended its work to non-food products. Tesco operates in 1,878 stores across the UK, also operates stores in the rest of Europe and Asia. Tesco.com is a wholly owned subsidiary to offer a comprehensive online service, including tescodirect.com and tesco.net. The company also offers a wide range of personal financial services online and offline. The headquarters of Tesco is located

Tesco has been able to get a vital role in the life of every family and progress lies in the success of creative promotional strategy developed. In collaboration with a number of significant promotional tactics, Tesco and track direct marketing strategy successful. Once the client is connected to their main website and starts shopping, the company retains the interaction with the customer by phone, e-mails and text messages from time to time. The site emphasizes the organization designed a global information customers and a team of direct communication effective marketing stores a record of customer buying behavior. Tesco send promotional offers, and information necessary, new products and special offers via personal e-mail addresses to clients. In addition, as Tesco sends forms of reactions and surveys e-mail messages to keep up with customer needs and options for

Keeping in view the increase in the level of inflation and recession, Tesco came up with the leading promotional tactics and reward customers. By offering rewards club card points, Tesco has been shopping a lot of fun and exhilarating experience for consumers. Bonus points that can be collected through the online shopping site on the Internet that can be accessed by going to its website. This promotional technique attracts customers looking for discounts and savings options. Tesco Direct launched a mobile website that allows consumers to buy groceries from anywhere at all on their mobile phones by downloading the application from the Tesco site. It also allows for an online store for customers to add or remove an item from the online store can be accessed via a mobile phone. Mobile application also allows customers access to the wish list, which makes the process much easier. This application is an innovative promotional method that attract consumer base that has a very busy life. The company has set up the special site called Tesco speak so customers know that things have their say and always encouraged. Web page [10] aims to collect customer feedback, as well as any problems or complaints, was to ensure that the team members related to respond to a