Moreover, as online purchasing trend is increasing, adoption of effective online marketing strategy is important for businesses as it is the means of reaching millions of customers all over the world. It is noticed that online marketing strategy influences the customer buying behaviour either positively or negatively (Dennis, et al., 2009). This is because customers grab the image of the brand as it is shown to them on the online media. There are some of the characteristics of online customers, which include direct information seekers, bargain hunters, undirected information seekers, directed buyers, and entertainment seekers. It is important for the organisations to consider these characteristics within their marketing strategy so that larger amounts of customers are attracted.
Introduction Social Technology is defined by Gartner as “Any technology that facilitates social interactions and is enabled by a communications capability, such as the Internet or a mobile device.”  In this age of technical innovation, social tools are having a huge influence on how consumers choose to shop. An increased amount of people are using the web for information on products and services. It is a necessity for all retailers to take it to the next level by serving those customers with their desired products, in a streamlined user-friendly online shopping experience. This helps solve the issue whereby long lines instore, lead to customers over-analysing their product choices and often reconsider their purchase.  However it is
For this , Samsung will expand marketing programs based on customer relationship management ( CRM ) at the level that can be applied to all products. Samsung also will develop a digital network by improving the compatibility between products with the best solutions to serve our customer. Samsung electronic place and will continue to place our consumer needs as the main thing driving the market for a company who can be trusted. One way of Samsung to run CRM using Facebook. Samsung use Facebook and create their self part in Facebook to their activities especially sales, marketing, and to give serve of customer.
Customer relationship management practices are strategies that companies use to achieve and analyze customer’s data and interactions throughout their life, with the goal of improving business relationships with customers, gain customer loyalty and help in the sales growth. Customer relationship Management systems are designed to collect information on customers across different networks through the company's website, telephone, live chat, and E-mailing, marketing and social media. Customer relationship management systems can also give all the detailed information on their personal information, purchase history, buying preferences and help them with their inquiries. Their general goals are to find, attract, and win new customers, develop and
By putting its customers on top priority and delivering to their needs and expectations has earned Tesco their loyalty. Programs such as ‘’Click & Collect’’ points of sales across UK and the ‘’Clubcard’’ reward system has allow Tesco to access the needed information on customers and strategized ways to serve them better. Tesco supply system is well designed in linking existing shops with its online platform ‘’Tesco.com’’. Even though Tesco competitors are also online, the design of good user interface which allow customers to personalize online shopping experience has retain its customers. This has helped Tesco to improve its performance on different
In the consumer perspective, they would like to spend more to win the prizes. Hence, Maybank can easily grab the customer attention by offering special offer to the customer. Maybank also involved in the promotion of the online shopping. By using Maybank card for any transaction include groceries, beauty products, clothing, hotel booking and bus ticket, customer can enjoy up to 80% off for the associated company product such as Hermo, Honestbee, Shopee and
Thus the internet users are able to view our company and get to know our new products have been introduced to the market. We will always update our promotions to the webpage as our promotions will change constantly due to different seasons. Moreover, we are offering free delivery to every purchasing of our product via online and for the customers who purchase three umbrellas and above will get a free raincoat. Purpose of doing such promotion is to encourage our customers to buy more our products. This method is also convenient to the consumers and also effective to our business.
Social media spreads awareness about your business while giving you the chance to constantly remind them about the products and services that you offer. FIND CUSTOMERS Hashtags and keywords are useful for helping you identify potential customers who are interested in what you are selling. After finding prospective customers, you can simply direct them to your account where they fill out more about your business.Social media
For example, expert systems, intranets, data warehouses, customer relations management and balances scorecards, these is a collaborative tools that usually used to establish the relationship within the organization. Some company had developed a knowledge maps to identify what should be share, where can we find that and what information is needed to support the activity. When the knowledge maps codify information, then it will become a real knowledge. For example, it is important to identify the timing and right subject to engage with the customers and create an unique social media campaigns around them such as Frappuccino Happy Hour seasonal campaign and My Starbucks idea-blog, this is what Starbucks does. Another example is AT&T knowledge management system provide an instant access customer service representatives, it allow them to solve the customer’s problem in a few minutes.
Also, they know how important it has become to optimize their website and build impressive engagement campaigns across various digital media platforms. Cogent’s Digital Marketing features enable retailers and eCommerce managers to optimize their website pages with relevant metadata, analytics code, sitemap generation, breadcrumb trail, and more. Also, they can easily perform social media integration, sell across Facebook, promote RSS feed subscriptions, loyalty programs, and more. o Discounts and Promotions: Price saving is one of the proven and tested strategies of driving sales across the eCommerce store. Our discount and promotion features allow eCommerce managers to promote clearance sales, provide order level, and category level discounts, special discount coupons, email gift certificates and