Tesco Mission Statement Analysis

4.2.1 To be a zero-carbon business by 2050

Tesco is using its capacity for good by being a responsible retailer. The company opened the world’s first zero-carbon supermarket in Ramsey Cambridgeshire in 2012 and it was awarded Annual retailer of the Year at the Annual Grocer Gold awards 2012. This is expected to be achieved in part by using renewable resources to generate all of the company 's electricity, heat, and cooling. Moreover, Tesco aims to reduce all vendor-related emissions in its supply chain by 30% by 2020, which means encouraging vendors to cut their carbon dioxide emissions in line with Tesco 's objectives. Additionally, Tesco aims to improve customer loyalty and its core UK business in order to help develop the shopping

While the business practices and strategies adapt to a continuously changing environment the company’s core vision remains the same. In an increasingly competitive global environment, without a clear vision, mission, objectives, strategies and goals the business will lack direction and may not survive. The relationship between the mission statement, objectives, strategies, goals and programs of Tesco Plc is that the vision, mission statement and goals are interrelated and state what an organisation is seeking to achieve whereas the strategies and tactics show how it will achieve them. Tesco’s core purpose (mission) is simple: to be the champion for customers, helping them to enjoy a better quality of life and an easier way of living. Tesco understands the idea behind that customers want great products at great value which they can buy easily and it 's our job to deliver this in the right way for them. The company has achieved this by building convenient stores in different locations and also matching there service with the levels of income of their customers. To be in line with its stated objectives Tesco has chosen 'Serving Britain 's shoppers a little better every day ' as our new core purpose. As a business, serving customers is at the heart of everything we do from colleagues in our stores to those of us in supporting roles. Once aims are established, functional areas within a business then devise department-based strategies to ensure goals are achieved. The vision drives the business and the values are attached throughout the strategic planning process. Whilst a vision outlines the aspirations of senior managers, a mission statement is a general expression of the overall purpose of the business. It communicates the goals of a company to all stakeholders. The vision inspires all