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Tesco Swot Analysis 2014

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Strengths

Tesco is a strong worldwide retail brand, the world 's most valuable brands, slightly lower than IKEA, far higher than eBay 's former 100 (Brand Finance, 2014). It is called a company that offers value for convenience, money and a wide range of products, and local sensitive management (wood and McCarthy, 2014). Worldwide, Tesco has 6784 stores, in 2012 an increase of 433 stores since, despite the disposal of their US business, Fresh & Easy (Tesco, 2012, 2014) of. Tesco using innovative management methods in its rise, including the establishment of stores such as Tesco Metro and Tesco Express, which is the local community of small shops, making for customers (Schiraldi, Smith and Takahashi, 2012) shopping more convenient. Other advantages

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