Tesla Coupled with Giga-Factory, it’s mass market car Model 3 intends to do just that to provide a mass-market car and maintain cost leadership through economies of scale. Introduction of Lithium-ion Cells Giga-Factory Tesla is gradually shifting its strategy from being a niche player to mass player following blue ocean strategy. After creating a unique product in Tesla cars, it is focusing on reducing the costs of manufacturing thereby reducing the prices of its products and makes the cars more mass market. Another reason is that to recover its large fixed costs investment in supercharger stations, it needs to boost sales but sales have not been able to meet the demand because of slow production of Li-ion cells. Tesla plans to launch a Giga-Factory by the end of 2017 to minimize the crunch of supply -demand gap of Li-ion cells.
The government of India has launched the FAME program to support manufacturing and sales support for hybrid and electric vehicles by 2020. In addition, the government of Hong Kong has implemented all tax exemptions for electric cars. Moreover, the expansion of free trade agreements provides an opportunity for Tesla expand its business. On the order hand, the political stability of the main market and the macro environment favorable for Tesla market penetration
The center will also have the sales function, hope for the future most of the country can be in a range of 200 km radius can be found in the service center. Tesla due to higher prices, resulting in many fans discouraged Tesla, June 3, 2013 Tesla and CMB has entered into a strategic cooperation car installments, the car offers customers 12, 24, 36 of 48 monthly installments of Four options, which greatly reduces the car threshold, the majority of Tesla fans is definitely a good news. Into China more than a year, Tesla action never stopped, want to play down only the rich color toy. After twice the coaching change, it finally cleared the obstacles in the China region. Large-scale construction in the country by 50 super-charging stations, 700 charging pile, with China Unicom and other operators to promote the automotive information cooperation, open up new energy vehicles free licensing policy on a series of measures, Tesla gradually received support from policy aspects, also established a nationwide charging
Volkswagen launched its medium sized car which ran on ethanol fuel named Passat for export in international market which contributed around 40% in the Brazil automobile export. *To overcome these challenges and grab the opportunities, Volkswagen made few strategies like: 1. Senn’s first task was to involve and reconstruct the best powerful local workers union by negotiation. 2. Volkswagen had a high vision to be an Industry leader in Innovation, quality, profitability and Sales in the South American Automobile Industry by building a team which would perform high more than expected.
Tesla has created some of the longest range electric cars in this industry, which helps serve the market that they are in. The market they are in is different than the market for cheaper electric vehicles, and the market for luxury gas vehicles. Also, another strength for Tesla is their robust sales growth in the last few years. Many consumers are excited about their vehicles and
Executive Summary: As a emerging enterprise, Tesla develop rapidly and started its business in Hong Kong since 2010. In this report, we discuss what factors cause its sucessful in Hong Kong market. We have used the SWOT, PEST analysis and 4P theory to explain positive exteriors factors and effective marketing strategies caused Tesla to become the domainant in Hong Kong electric vehicles industry. Also we predict its preformance in future one or two years that Tesla will have a constant growth in sales, however, the positive result in Hong Kong cannot bring large profit to Tesla. in order to gain more benfit, They need to change its marketing strategies and do more promotion in regions which contain large population for example China.
Developing a new luxury car motivated employee, if employee were unable to finish this goal, company might closed down, and they might lost their job. After 3 years later Nissan Altima launched, and it succeed. So the Goal-setting motivation theory worked, Nissan’s sales’ were increasing 20 percent and saved company from went bankrupt. Management by Objectives Theory Nissan’s management also use Management by Objectives to motivate employees. It’s similar to Goal- setting theory, converts overall organizational objectives into specific objectives for work units and individual.
The scandal which involved the company has been influencing the car market and the company has lost value and money that we could see the direct impact in the following table which shows the trend of VW’s stock which has had a dramatic decreased after the cheat emission: The company has cheating the emission tests by making its cars seems less pollution than they are which affects at least 11 million cars worldwide which are 5 models in particular: Jetta, Beetle, Audi A3,Golf and Passat. Certainly, this impact has influenced not just the financial markets but the reputation of company too.THE EXTERNAL ANALYSIS Automotive world market: The automotive market has considerably suffered from the 2008 crisis, including Western markets. But today the automotive world market was able to recover and automotive industry has-been enjoying a period of relatively strong growth and profitability. It has now caught up and exceeded the pre-crisis level. The sale of passenger cars continues to rise, reaching in 2013 more than 80 million cars sold
Before the invention of the combustion engine, Henry Ford was the first man to invent a steam-powered engine in 1865, after his great discovery, Karl Benz created the combustion engine in 1886 and people started using it until this day. Oil is a depleted source of energy and ultimately the world needs another source of energy for their transportation. However, sales of Hybrids still face hard increment. Although car manufacturers are strongly advertising to their new Hybrid cars, few people think that Hybrids are the best choice. (Glinton, 2011) thinks otherwise: “That’s far from the truth” he said, “Hybrid sales are under 3 percent of 13 million cars sold in the U.S.”.
It must be accompanies with a communication with a clear targeted value proposition differentiated from competition. Tata has had troubles with just about every step and that too publicly. • Unclear Target segment: Tata never seemed to know completely about the segment they were targeting. The segment they were looking at was completely oblivious to buying cars and their attitudes about cars were not studies in detail. Consumer buying process: A car buying process is a high involvement buy with the consumer using certain cognitive thinking before the actual purchase.