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Tesla Environmental Analysis

1968 Words8 Pages

An Environmental Analysis of Tesla Motors
BN171040
BUS 510 Marketing Management
Professor: Dr. Brent Rapisardi
Westcliff University
17/09/2017

Abstract
Tesla Motors is one of the pioneers in electric vehicle in the world know for its innovative and technological superiority in its products, this study analyzed the environment effecting market of Tesla, especially in context to six environments namely Economic, Political/Legal, Socio-Cultural, Natural, Demographic and Technological environments on a global scale. It was observed that all these environments had impacted Tesla greatly in terms of sales, value, brand image and more and have also helped in shaping up Tesla. These factors are also the major factors behind the success of Tesla …show more content…

He is actively involved in companies that create positive impact on the lives of people and in general to the mankind as a whole with his investments in companies like SpaceX, SolarCity, Hyperloop and The Boring Company. He was awarded with the prestigious 'Entrepreneur of the Year for 2007' by the INC. Magazine for his work with Tesla. (Boardroom Insiders, Inc., 2015)
Environmental Analysis of Tesla: We are going to look at the six major factors influencing the overall global environment for the market of Tesla, as it already has operations in many countries around the world like US, Australia, Europe, China and more it has a great potential to become a global leader in EV's in future . Tesla is in the front seat of global automobile market which is transiting from traditional oil based to renewable energy based. Some of the factors affecting Tesla's market environment are:
Economic …show more content…

Tesla stands as a symbol against fossil fuels and climate change and symbol for renewable energy, which clearly means that it is against fossil fuels and as it is the most famous EV company it is often seen as the flag bearer for team electricity in the battle of oil vs electricity. As Donald Trump did not sign the Paris accord in what he says a bid to save domestic industries, Elon Musk resigned from Trump's advisory committee (FT.com, 2017), had Trump signed the Paris accord, it could have made way for more measures to tackle climate change by directly minimizing dependency in fossil fuels or even banning the usage of vehicles based on fossil

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