Tesla Motors: Five Types Of Market Strategies

1.Introduction

Relevance. In this case we will analyze some strategies in theoretical part, we will describe market situation of Tesla motors. Also we will try to analyze problems of the company and to give solutions to those problems.

We are going to describe three kinds of strategies which are very important in strategic marketing. First we will introduce strategic marketing thinking which is for us in a first place in creating business strategy. Next one will be branding strategy. Every marketer knows that to be successful in the market, company has to create strong brand strategy. Branding is a company’s view from the side. Thanks to branding you can create strong business and strong competitive advantage. The last strategy will be pricing

Thinking Strategy, 2. Strategic Decision making, 3. Visualizing Strategy, 4. Strategic Competencies.

2.1.1Thinking strategy.

As we mentioned our mission is to find best solutions during the problem and to be flexible when we solve issues. Thinking strategy is the key factor on this way. This strategy helps to improve thinking skills. You can be creative and clarify problems in critical situations. During some issues using this strategy every manager can be malleable.

Fodness explain Thinking strategy in 6 types: Embrace orthodoxy, Challenge orthodoxy, Analogize size, Break assumptions, Cross‐fertilize, Attract opposites.

Embrace orthodoxy. We can explain this type as a Vertical marketing. A vertical market is any market where demand stems exclusively from a specific industry or demographic. We can say that Vertical Marketing some kind of, customer attracting way. For example, company is producing doors for refrigerator, but in the market there is no need to them or customers doesn’t have enough income to buy them. It is very unsuccessful for company. That is why before entering to the marketing company has to advertise its

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