Case Study Tesla Motors

Using a differentiated product, low prices, and smartly placed pop-up stores, Tesla Motors, markets Model S in their social media platform “Tesla Motors Supplier Portal”, as a new, reasonably-priced, eco-friendly car that it sells in regions resided by the desired target, which is the upper-middle class. Well, theirs is a social media marketing strategy. Through differentiation strategies, low prices, as well as efficient product placement, Tesla Motor’s marketing strategy is effective. This marketing strategy connects with the changes going on in the consumer decision journey in the modern world considering that they can view and customize their order right from their computer screens which does away with another step and raises efficiency.

Even though many consumers express their concerns about the environment, they justify their selection of gasoline vehicles to reduce cognitive dissonance by giving various reasons. The reasons why the United States buyers of cars have a preference for less hybrid cars ranges from the price to its performance and outlook. Price is the main factor that influences the attitudes of the consumers. More than 6% of car buyers in the U.S abandon their initial intention to purchase a hybrid car as a result of its performance and design. Tesla motors, therefore, recognize the problem and then understand these consumers’ attitudes. They then look into the problem and find an alternative evaluation. This is followed by product choice and purchase evaluation. Tesla motors then release their final product in the market for purchase. This way, Tesla Motor’s sales may increase. Therefore, when consumers purchase their vehicles, Tesla motors go through the cognitive decision-making process as illustrated above. Well, cognitive dissonance is the order of the

Consumers are attempting to be responsible citizens of the world, and they also expect the same from companies. Therefore, when it comes to buying apparel, they do their homework. This includes checking labels before purchasing. They also look into websites for information on manufacturing and business practices. Yet, they pay attention to the opinions of the public on specific brands in the social media or the news. Brands should, therefore, ensure that they maintain an accountable and transparent supply chain ethics, (DeLaurentis, 2009).

Consumers do not bear any responsibility for the ways in which the laborers are treated in the apparel industry. The employer should be the one who bears responsibility for the ways in which the laborers are treated. The employer and the laborer are under a contract where the employee should protect the laborer from any indecent and unfair treatment. Consumers should, however, speak up when they see any form of mistreatment or indecent treatment of laborers within this industry. It should be noted that success in business should not come at the expense of ethical