Tesla Porter's Five Forces Analysis
Analysis of Tesla’s Business Model with Porter’s Five Forces
“If we could have done our first product, we would have, but that was simply impossible to achieve for a startup company that had never built a car and that had one technology iteration and no economies of scale. Our first product was going to be expensive no matter what it looked like, so we decided to build a sports car, as that seemed like it had the best chance of being competitive with its gasoline alternatives.”
Elon Musk, Tesla CEO.
The industry of electric vehicles (EVs) has crossed a considerable threshold in the past two decades. Although the industry has a long history, a new form of electric mobility has been emerged. Factors such as high oil prices, technological
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While incumbent companies are more constrained in introducing game-changing business models and taking usual business approach, Tesla Motors is more flexible in maintaining EV technologies and offering more innovator solutions (Bohnsack, Pinkse ve Kolk 2014). To understand reasons behind the growth of Tesla, this paper tries to read its business model through the Five Forces Analysis developed by Michael Porter (Porter …show more content…
It is important to note at this vehicle also compatible with high-end customer and Tesla’s reformist distribution channel such as recharging station navigation. On the other side, the battery, an important part of the electric car, is the most module of the car. As an ambitious choice, Tesla enters the stationary battery market and provides an innovative battery pack technology (Perez ve Chen 2015).
The last service of Tesla Motors is high performance supercharger station network which diminishes range anxiety. As a strategy Tesla establishes this network for free to users. In parallel with Tesla’s own battery, these stations provide fast charging. The users can find nearest station with the help of the connective service in the
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