Tesla's Marketing Strategy

Customers are one of the important and paramount parts of an organization. Without the customer, the company has nowhere to take their goods and services. Notably, a company’s customers include individuals, organizations, and companies. As a result, a company is forced to create a promotion strategy in which the company attempts to create awareness of its new products in the market, an improvement on an existing as well as any changes in the organization processes that may be of interest to the customers. A promotional strategy widely focuses on raising customer awareness of a product or brand, generating sales and creating brand loyalty. Often, most companies adopt the 4Ps that include: price, product, promotion, and strategy. On the other

uses a unique promotion strategy that stands out among other companies in the automotive industry. Due to the company’s desires to maintain high levels of control to maximize the company’s effectiveness in reaching to their customers, they are forced to assume total control of their components in their marketing mix. However, the company’s promotional strategy guarantees penetration to other markets and potential expansion to oversee

Some of the basic promotion components adopted by the company include viral marketing, personal selling, public relations, sales promotion and direct marketing. The company’s marketing strategy in unique compared to other automotive companies mainly because it depends on the viral marketing. For instance model, S was largely promoted through the release of Tesla Model S for kids as well as viral videos n social media. Moreover, the company also uses personal selling especially in the company-owned stores all over the country. On the same note, the company also offers sales promotion that widely focuses on offering a discount on different products they produce as well as the company’s customer referral