(Chandler, 2013) Customers have greater access to products so they can choose between, for example, a cheap more polluting car and a more expensive non-polluting car. Also, there is more competition so Tesla needs to distinguish itself from other companies by focusing on CSR. An emerging force that may reshape CSR in the future might be climate change. In order to diminish climate change as much as possible, corporate social responisibility is very important. Companies should think about less polluting products and production processes for
What is IMB’s “Smarter Planet” business strategy? How does this strategy relate to IMB’s mission and values? IMB’s strategy is based on the idea that the next major revolution in the global market place will be the instrumentation and integration of the world’s processes and infrastructures generating unprecedented amount of data. This knowledge can help reduce cost cut waste, improve efficiency and increase productivity for companies, industries, and cities. As stated in the case IMB’s mission statement is to lead in the invention, development and manufacture of the industry’s most advanced technologies, including computer systems, software, storage systems and microelectronics.
The automotive industry is facing changes due to ecological impacts on the environment. Many automotive manufacturers such as BMW and Audi are now entering into the electric car industry where Tesla has established itself in. In this environment, there is a need for rapid innovation a firm 's capability to produce new technological products become crucial to survival in this industry. For this reason, human relations management will be beneficial to an organization as it allows creativity in employees who will be able to respond to changes in the environment efficiently and quickly which gives a company flexibility. "CEO Elon Musk created a master plan to compete with other automotive manufactures which were to Build sports car, use that money to develop an affordable car, use that capital to create more affordable vehicles, produce zero-emission electric vehicle power generation options (Tesla)."
Competitive Advantage and Long-term Vision As the Allstar brand continues to be one of the leading Pharmaceutical companies who manufactures quality over the counter (OTC) cold and allergy medicine, our long-term vision is to build and gain a competitive advantage over the top competitor in the business marketplace. By gaining and maintaing a great competitive advantage, this will enable Allround to increase their market share and profitability. One way the company plans on reaching these long-term goals is by investing more in marketing. Focusing on increasing both the direct and indirect sale force. The new merchandisers will provide special support to retailers for their in-store activities, such as shelf location, pricing, and compliance
Therefore, Tesla needs to train the marketing team into an attempt and adopt a proactive or innovative marketing strategy. This will increase the competitiveness of Tesla and rapidly increase the market share. Solution of Culture Barriers Tesla 's marketing manager needs to understand the local market environment before Tesla enters new markets. For example, make, a, proposal, and collection of local data. Managers should follow the local environment and local preferences and other information to make a proposal.
These include product awareness, attracting new customers, which will hopeful come to their pivotal goal of achieving incremental sales. In today’s fast technological world, organisations and their advertisers, have increased choices and creativity, which means they need to have effective market research and knowledge. In this report I will looking at how London underground uses Market strategies in order to ensure that they are always keeping up with the needs of the consumers and maintain a competitive advantage. History of London Underground London Underground when it opened back in 1863 was the first Underground system in the World. Construction for the project started in 1843.
Technologic factors: Technology is perhaps one the most important factors responsible for Tesla’s internal environment decisions and capabilities: digitalisation, improving technology and globalisation is having a significant effect on the automobile industry. Indeed, these technological advancements now allow for fully electric vehicles and driverless cars. The high rate of technological change is both an opportunity and a threat as the winners of this technological race will be those capable of appropriating these new technologies before their competition. Technological advancement is also a threat, since there is a risk of Tesla’s technology becoming obsolete, the firm must ensure that its R&D spending remains consequent so that it doesn 't fall behind its competitors. (panmore.com, Tesla Motors, Inc. PESTEL/PESTLE Analysis & Recommendations) Electric vehicles face two main technological challenges, high costs and suboptimal batteries, this is where Tesla has taken the lead on its competitors, their batteries are cheaper, charge faster and have a better range than those of the competition (200+ miles, up to a maximum of 300 miles), the infrastructure for charging these vehicles is also rapidly developing.
Therefore, as an industry leader according to Volkswagen the group (2016) innovative technologies, highly qualified staff with extra -ordinary skills and environmentally sustainable automobiles is the core competencies that provide Volkswagen with the competitive edge over its competitor. Although these core competencies are what identifies the company and distinguish it from its competitor’s highly qualified staff and extra -ordinary skill seems to be the most important competency of the company. This is because innovation and environmentally sustainable automobiles are powered through the bright and intelligent minds of the company’s employees. These talented and skilled employees provide Volkswagen with access to a variety of markets thus significantly contributing to the technological innovations of the products making it difficult for competitors to imitate. According to Volkswagen openings (2016) without highly qualified staff possessing extraordinary skills, Volkswagen would have no
Stakeholders and businesses have an effect on one another, thereby emphasizing the importance of company social responsibility and company citizenship. Tesla’s automotive business directly and indirectly affects stakeholders. As such, it's essential for the company to keep up an adequate corporate social responsibility strategy to make sure lowest negative impact and best profit to stakeholders. With a powerful brand as a manufacturer of electrical vehicles, Tesla has vital opportunities to point out the globe what a serious international firm’s company social responsibility efforts will do to satisfy the interests of stakeholders. Tesla Motors, Inc. addresses stakeholders’ interests through a company social responsibility strategy that focuses on property and environmental friendliness of automotive products.
H&M expansion strategy is to venture into new markets and focus more on expanding their stores throughout the world. H&M are planning to expand their productions in the Asian countries such as China and Ethiopia. The reason why H&M are pursuing wholly owned subsidiary as a future expansion strategy is, because of the strong development and there is great opportunities in China and Ethiopia. Using wholly owned subsidiary will assist in decreasing the unemployment rate in the country. H&M is aiming to compete with their competitors by increasing their resources through all the markets (H&M - Expansion Strategies, 2017).