Tex Mex Semester Commercial Analysis

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I choose to view a Carl 's Jr Tex Mex Bacon Thickburger commercial. This commerical is targeted to teenage to middle aged men. First this commercial appeals to ethos by establishing the image of the perfect woman, they are athletic, tan, sexy, and half naked. The burger that alone is just a burger but in the begning of the commercial it becomes sexualized by the way they girls eat it. With such passion and lust. It implys that you can eat a huge burger and still have a rocking body and also be athletic without consequences from eating fast food. It also makes a point to "settle" which team/type of woman is better than the other, blondes (Tex) vs. brunettes (Mex). This is the age old question, which is better blondes or brunettes? The men watching
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