ipl-logo

Texas Chicken Advertisement Analysis

1339 Words6 Pages

Chapter 1
2.0 Fear appeal

• This advertisement is for the “FEAR APPEAL “.
• This tagline was found in a “Pamphlet”.
• Texas chicken has chosen “CHEESIER- SPICIER- CRUNCHIER” as the tagline to represent how their food is delicious with the use of those attractive words. Jalapeno is a form of chili which is very famous in the United Stated of America and its very spicy compared to the normal green chilies that we can get in our stores here. The tagline that they have provided can give the customers two different kinds of fear. First, it would be about their diet concern because the food is going to be cheesy and that can affect one who is concern about healthy eating. Secondly, it would be about the spice that the food delivers. One that cannot …show more content…

Emotions are used to convey the message in this form of ad. When we say “Cheesier, Spicier and Crunchier”, automatically it arouses our emotion in the kind of delight which will be served to us. Pathos involves around many emotions like happy, sad, fearful, guilty, cheerful and etc. The words which are presented can make one hungry just by looking at it, it would make them start thinking about how delightful will the food be. Pathos has been used brilliantly in arousing consumers’ feelings and emotion on food. The uses of emotions are quite significant with this attractive …show more content…

• The term “Play on Words” is used because of the usage of catchy and attractive words as a medium to convey a message to the consumers’ out there. These days many purchase a product or even willing to try a product with the creativeness of their catchy taglines that product companies comes up with. The catchy word which is used in the Texas Chicken ad is “It’s Crunch Time!”. With the use of with word itself we can already establish the fact that the food or most likely the chickens served here is crunchy and we are ought to enjoy a crunchy delight at any time when we dine in Texas Chicken.

Sub chapter

• Ethos: Ethos is persuading one about a product and its credibility. In this tissue the tagline “It’s Crunch Time!“ is presented to assure customers about their crunchy chicken that they serve at Texas Chicken. We can assume that most chickens served in Texas Chicken are going to be crunchy. The words that they use as a tagline should be fair to the product/food presented by them. If companies come with good ethos, consumers’ will trust the credibility of their product/food and will be willing to try them. The use of “exclamation mark” in this tagline allows a consumer to understand how certain are the company about their product. The idea of not specifying any time allows the consumers to belief that the can expect for their crunchy chicken at any

Show More
Related

  • Wounded Warrior Project Rhetorical Analysis

    980 Words  | 4 Pages

    The advertisements use rhetorical devices such as ethos, pathos, and logos will be used to further understand how this organization’s advertisements appeal to their audience on all levels. Ethos is an appeal to

    Read More

  • Rhetorical Analysis Of Food Inc

    1065 Words  | 5 Pages

    The next rhetorical structure used in this documentary is ethos. Ethos is an appeal to credibility. Throughout the documentary, many examples of ethos are demonstrated. From interviews to facts/logos from companies such as Tyson and Perdue throughout the film. Carol Morison, the owner of “Perdue Chicken Farmer”, provided access to Food Inc. to be in her chicken farm.

    Read More

  • Barbie Doll Rhetorical Analysis

    1144 Words  | 5 Pages

    Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

    Read More

  • Budweiser Rhetorical Analysis Essay

    1658 Words  | 7 Pages

    Pathos was used most effectively by showing a Budweiser employees family life and dedication to assist others through Budweiser’s water donation program. The music choice and layout of the commercial also subtly contributed to pathos. Ethos was also established by the credibility of the ones in the commercial and the humbling message of the commercial as a whole. Logos did not show in their commercial. In conclusion, the advertisement was effective using these two rhetorical appeals, and Budweiser’s image

    Read More

  • A Rhetorical Analysis Of Extra-Gum Advertisement

    916 Words  | 4 Pages

    Extra -Gum Advertisement The purpose of this commercial is to encourage the viewer to realize the importance of a stick of Extra gum in their life. The commercial begins with a tender moment between a new father and his young daughter as he chews a piece of Extra gum and makes an origami bird out of the wrapper. The father’s act of giving an origami gum wrapper to his daughter is repeated through different stages of the daughter’s life: at her birthday, at the beach, at the ball game, at the house with a date, and an emotional moment ending with the father’s discovery that she has always kept the origami birds in a special box. The audience of this commercial is everybody who are chewing gum and there is no age limit.

    Read More

  • Rhetorical Strategies In Super Bowl Commercials

    837 Words  | 4 Pages

    The current meaning of pathos is having to do with emotions like happiness, sadness, and amazement. Advertisements often use pathos as a rhetorical strategy to get their audience to laugh and make their product seem more likable. Both the first and second commercials use an emotion that appeal to the majority of the population, humor. The Hyundai commercial highlights the humorous relationship between a father and his daughter’s date. Kevin Hart, the father, goes to extreme measures to “scare off” his daughter 's date using the car finder feature on the Hyundai Genesis.

    Read More

  • Rhetorical Analysis Of Budweiser's 'Puppy Love'

    1064 Words  | 5 Pages

    These tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response. “Aristotle’s ‘ingredients for persuasion’ – otherwise known as ‘appeals’ – are known by the names of ethos, pathos, and logos.

    Read More

  • Analysis Of Eat Mor Chikin By Chick Fil A

    531 Words  | 3 Pages

    Within the ad itself, it quite literally says to eat more chicken. With this, it somehow manages to be obvious and also subtle about telling people to eat more of their food. This would encourage both those who have and haven’t eaten at Chick Fil A before to come and eat the food. These techniques are both aimed at the sub-consciousness of the consumer and are brilliantly used in such a simple

    Read More

  • Sprite Commercial Analysis

    1031 Words  | 5 Pages

    The commercial featuring Drake and the popular soft drink Sprite, was first launched in February of 2010. In the ad, Canadian born rapper Drake is seen standing in a studio attempting to rap with the beat provided to him. It appears the rapper cannot find the “right” words or “feel” the music. The producer asks him what’s going on and Drake responds with uncertainty. A sprite is given to the rapper to drink in the hopes that he will somehow come “alive”.

    Read More

  • Nike's Rhetorical Analysis: Just Do It

    1056 Words  | 5 Pages

    Pathos means to show emotions and feelings (Britannica Academic). The way Nike shows pathos in all of their advertisements and their “Just Do It” commercial is by the usage of a personal story, pictures, and the type of music that is played throughout the advertisement commercial. The clothing and shoe company uses inspiration, motivation, eagerness, excitement, and many other ideas to create an illusion to draw attention. When the intent of some of these are provided on a television, viewers want to keep watching and become interested. Throughout the video, slow music is not being played.

    Read More

  • Carman's Use Of Pathos And Ethos In The Twilight Poster

    429 Words  | 2 Pages

    Both visual arguments use pathos heavily, however, the poster relies on imagery more so than text to convey it. This is because the text that it is present is purely informational, whereas the imagery pertains a heavy focus on its presentation to maintain pathos. The careful placement and proportions of actors connect them to the viewer to emotionally draw their interest, presenting them in a way which establishes key characters. Similarly, the imagery used on the cereal box also promotes pathos, as the main image on the ‘cover’ draws the consumer in with a bowl of appetising cereal. Contrastingly it maintains a lot of information in the form of text, promoting pathos through factors such as use of rhetorical devices and language that gives the brand a sense of humanity.

    Read More

  • Rhetorical Analysis Of Nike's Just Do It Slogans

    794 Words  | 4 Pages

    Ethos means convincing by the author. We tend to believe people whom we respect and look up to as role models. Persuading someone with their role model to buy the product. It like a endorsement deal with celebrity. Nike uses the most ethos to draw the age groups together to sell the product by signing endorsement deals with athletes.

    Read More

  • Rhetorical Analysis On Panera Bread

    168 Words  | 1 Pages

    Rhetoric in Panera’s Advertising Mmm. Panera. Whenever I decide that I want soup I buy a thing of vegetable soup at panera. As long as it’s not lunch hour, I can get my food in less than 10 min. It takes far less for me to gobble it down.

    Read More

  • Chick Fil-A Marketing Strategy

    799 Words  | 4 Pages

    The Richard Group which was based out of Dallas, Texas started a unique advertising market for Chick-Fil-A that has stuck with the company for over twenty years it’s called “Eat Mor Chikin” campaign. They started this campaign by having a three-dimensional billboard that had three black and white

    Read More

  • Rhetorical Analysis Of Palmolive Soap

    1516 Words  | 7 Pages

    This 1938 Palmolive soap bar advertisement utilizes its art style along with rhetorical devices such as logos, pathos and ethos. Logos is being utilized through the doctor 's recommendation as well as mentioning on how it helps reduce dry skin. The advertisement also cites the rhetoric device of pathos by using scare tactics to convince its readers to use Palmolive soap. Ethos is presented to encourage the use of Palmolive soap through the notion that women are wanting to look beautiful for their husbands. Logos is used within the advertisement to appeal towards critical thinking.

    Read More

More about Texas Chicken Advertisement Analysis

Open Document