Texas Instruments Marketing Strategy

764 Words4 Pages

Abstract—This paper is on the marketing strategies adopted by
TEXAS INSTRUMENTS .It shows the areas which is primarily targeted by the company.And at last some suggestions and and recommendations have been put forward by us.
Index Terms—B to B , INTRODUCTION
Texas Instruments is an American company which designs and manufactures semiconductors, which it sells to electronic manufacturers and designers globally. It is the third largest manufacturer of semiconductors worldwide after Intel and Samsung, the second largest supplier of chips for cellular handsets after Qualcomm, and the largest producer of digital signal processors (DSPs) and analog semiconductors, among a wide range of other
…show more content…
It came into picture after a reorganization of Geophysical Service. This company focused on both seismic industry as well as defense electronics. TI produced the world's first commercial silicon transistor in 1951. Texas Instruments designed the first transistor radio in 1954 and Jack Kilby invented the integrated in 1958. The U.S. Air Force got its first integrated circuit-based computer in 1961.Infrared technology was researched by TI in the late 1950s and they later made radar systems as well as guidance and control systems for both missiles and bombs. The hand-held calculator by TI came into picture in 1967.

MARKETING STRATEGIES TEXAS INSTRUMENTS follows business to business marketing strategy( B to B marketing).Business-to-business (B2B) shows commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a retailer and a whole seller.


Over the past few years, TEXAS INSTRUMENTS has undergone a strategic transformation and so today it is a company which more focusses on Analog and Embedded Processing. This company offers some of the best opportunities inside the semiconductor market, offering compelling financial characteristics, growth, diversity and stability. They also offer high level of exposure to the growing opportunities inside of the industrial and automotive
…show more content…
Transactional Marketing:

Sales can be challenging for the retailers who have to consistently sell their products in high volume. In order to fulfil the demands, once have to inspire customers to buy using coupons or discounts. So TI should inculcate this strategy and which will attract more customers toward their products and it will bind the customers for a longer period of time.


This paper focussed on the various marketing strategies adopted by TEXAS INSTRUMENTS starting with a brief introduction about the company, its goals and the current scenario. And at last some recommendations have been put forward by us which includes some new marketing strategies which the company can inculcate along with its current marketing strategies.


1. http://www.cultbranding.com/52-types-of-marketing-strategies/
2. http://www.zdnet.com/blog/feeds/fortune-500-series-texas-instruments-uses-social-media-to-connect-10k-engineers/796
Open Document