Textual Analysis Of A Woman
Has it ever been brought to one’s attention that there are three important elements that distinguish one advertisement from another? These elements are time, place, and audience. There is a specific advertisement that will be explored to actually explain and showcase these three elements. That advertisement would be “What Do Women Really Want” done in 2013 by Gillette, a brand for shaving products. This advertisement uses a man who goes around at a party and talks to three women individually, who all prefer their man to be shaven a different way. Then, a narrator explains the shaver’s capabilities. Finally, the advertisement finishes with the man at the party saying, “the night is yours.” If the Gillette shaver ad had been written in a different time or place or language for a different audience, the ad might as well have not used the difference in gender to convey its meaning, or might not have existed at all. …show more content…
If there were a different audience, and Gillette were aware of that, they might have not used gender to the extent they did to speak their piece. Which is to get men to buy their shavers. Building on that, the audience intended to be reached by Gillette is adult men. Their hope is men will be tempted to buy the shaver. The other angle is that women will be interested by the shaver too. A result of the ad portraying that men will be even sexier than before, better yet, they can get the exact sexy shave the woman is looking for. Looking at men again, there is a sense of pathos in that if one doesn’t utilize the shaver’s capabilities, he might as well not be manly, or manly enough to get the woman he wants. Finally, targeting this ad to woman in addition to men is an intelligent marketing strategy, which in theory will result in more sales of the shaver, because they were able to appeal to a larger
Advertising Techniques Used In Jib Fowles Advertising's Fifteen Basic Appeals
1045 Words | 5 PagesSince the beginning of media and advertising, marketers have employed subtle tactics to attract a more diverse customer base. In Jib Fowles essay, “Advertising's Fifteen Basic Appeals”, he discusses the fifteen appeals advertisers use to engage the consumer’s interest in buying their products. These different advertising techniques are directed towards a target audience; including males, females, elders, and teenagers. However, in some cases, the Carls Jr ad being analyzed has multiple audiences; primarily the male and female audiences. The male audience is more influenced by the sex appeal in the ad (i.e., the use of a model and suggestive wording), meanwhile the female audience is more influenced by the desire for attention and acceptance.
Old Spice Rhetorical Analysis
1033 Words | 5 PagesBy using humor, hyperbole, repetition, and visual imagery, the ad creates a strong emotional connection with the audience, making it more likely that they will remember and consider the product when making purchasing decisions. The advertisement effectively promotes Old Spice as the only choice when it comes to choosing a desirable and masculine scent. Finally, it is worth noting that the Old Spice ad is also effective because it is targeted specifically at men. The ad speaks directly to men's desires for masculinity, confidence, and desirability, and this targeted approach helps to make the ad more compelling and persuasive. By understanding the specific desires and needs of its audience, the ad is able to create a message that resonates with its viewers on a deeper
Old Spice Commercial
579 Words | 3 PagesThe video is for men’s after shave and features a muscular, athletic looking man with a deep British sounding voice who asks the audience (he refers to as “ladies”) to compare their man to him by asking several times to look at their man and back at him. Then suggests that their man is not hi, but if he stop using body wash which smells like a lady and switched to Old Spice he quotes “He could smell like he’s me.” (Old Spice, 2010). Although the commercial can be perceived as satire on stereotyping what a man should look and smell like, it is still focused on ladies, and suggests what a
A Rhetorical Analysis Of Vatika Ad
564 Words | 3 PagesFinally, the last appeal, logos. The logic behind this particularly ad, in my opinion, is to reach out to anyone who is hairless, but specifically to the people who are bald due to cancer. The producers of the ad could have used someone who struggled growing hair, but instead they chose to use someone who lost it because of cancer. So the ad is used to comfort the people who fit into that category. I believe this ad displayed good analysis.
Signs Of Life In The Usa Steve Craig Analysis
1294 Words | 6 PagesAds that are targeted to a certain gender will display that gender with specific characteristics, such as having a male role star in the advertisement and to be also drinking beer. He also states that the time of day and positioning determines which consumers advertisers are trying to reach, which is very effective to consumers that saw the advertisement on the same football weekend as I did. By airing the ad on a football channel and on a weekend it is reaching those who are potentially drinking as well as, more than likely to be seen by many more consumers who are watching television on a weekend than a weekday. Let us not forget that it is also advertising to the consumers who favor the beverage and want to fulfill their cravings. Budweiser is showing that it cares for the safety of their consumers which will attract a grateful response by purchasing their product.
Summary Of Advertisements R Us By Melissa Rubin
88 Words | 1 PagesIn Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.
Annotated Bibliography On Stereotypes
792 Words | 4 PagesIn today’s society, the traditional differences between genders are constantly reinforced. The male figure is usually characterized as the strong, successful, dominant gender. When advertisements create a target message for men, they exploit the male ego. This means that men are thought provoked to look or be
Barbie Doll Rhetorical Analysis
1144 Words | 5 PagesAdvertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence
Violence Jean Kilbourne
1431 Words | 6 PagesThats he’s sleeping with both of them? Clearly the way to get beautiful women is to ignore them, perhaps mistreat them” (Kilbourne pg 489). “Two ways a woman can get hurt,” says an ad for shaving gel, featuring a razor and a photo of a handsome man. My first thought is that the man is a batterer or date rapist, butthe ad informs us that he is merely a ‘heartbreaker.’
Dollar Shave Club Advertisement Analysis
407 Words | 2 PagesRough Draft Tired of spending a lot of money on shaving razors? Or using the same one for a long period of time? The “Dollar Shave Club” is asking these exact question in a commercial advertisement published in 2015. This is a short forty second humorous commercial that is mainly aimed towards male teenagers, and men who are in need of a shaving razor. The writers for the commercial featuring “Dollar Shave Club” sets the stage by starting this commercial with a man in a towel standing in front of a sink looking as if he just got out of his shower with a look of disgust.
Advertising's Fifteen Basic Appeals Summary
1890 Words | 8 PagesAdvertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,
Cleaner Of Your Dreams Ad Analysis Essay
1540 Words | 7 PagesThe Cleaner of Your Dreams ad captures the attention of several different audiences. It’s target audience and intended audience differ. Because the major of people who purchase Mr. Clean products are women, this ad was from the view point of their target audience. The handsome “Mr. Clean was a big hit with women aged 35 to 54, with women responsible for 72% of
Old Spice Commercial Analysis: The Man Your Man Could Smell Like
1128 Words | 5 PagesBy saying things such as, “…if he stopped using lady scented body wash…” or “Anything is possible when your man smells like Old Spice and not like a lady.” As if there is something wrong with a man smelling like a woman; but what do woman smell like? Finally, the commercial uses imagers such as the Old Spice appearing from a hand full of diamonds to appeal to pathos and to make the audience associate Old Spice with luxury. This commercial does not appeal to logos as much as it does to pathos and ethos.
Dolce And Gabbana Advertising Analysis
929 Words | 4 PagesThis advertisement includes four men and one woman who are all wearing Dolce and Gabbana clothes. Two of the men are shirtless with oiled bodies, showing off their muscular body type, which is considered to be the ideal male body type. This causes the men viewing the advertisement wanting to be like them. Beauty standards are just as important in the male society as the female society, just that it is more emphasized in the female society.
Advertisements Use Semiotics In Advertising
1953 Words | 8 PagesEvery single day we are bombarded with advertisements, and we are sometimes subconscious to it. Advertisements play an eminent role in influencing our culture by moulding the minds of its’ viewers. They grab our attention left, right and centre; leaving us feeling insecure about ourselves wishing that we could look like the size 4 model depicted in the Guess advert. Messages are delivered to us in all sorts of ways through television, radio, magazines, social media and text messages aiming to capture our attention wherever possible. Everywhere we look, we are plagued with images of the latest products, which in essence attract consumers because we as humans are constantly wanting to satisfy our wants and needs because what we have is never
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