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Th Lucky Cement Case Study

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Introduction of the organization: The history of the Yunus brothers group (YBG) can be tracked back to 1962 when the foundation of the trading house was laid. The establishment of the fabric trading business house, which turned into one of the largest conglomerates in Pakistan in a period of four decades, served as the first milestone in this prolific journey. Since then Yunus brothers group has established various other business concerns in textile,cement,construction and power generation sectors and has proved its business standing in the local and international markets by virtue of its outstanding achievements. It proudly owns one of the largest cement manufacturing facilities and the largest yarn manufacturing unit in the country …show more content…

Furthermore, the company has diversified into power generation by investing in a 660 MW coal-based power project in Karachi. Also the acquisition of ICI Pakistan is another noteworthy move towards the expansion of Lucky Cement’s industry portfolio. Objectives of the Organization: The company’s objectives are based on the quality policy, which are subject to review and improvement and our core objective is to become a premium cement manufacturer by building a professional organization, having state of art technology, identifying new prospects to reach globally and maintaining service and quality standards to cater to the international construction needs with the environment friendly approach. The company is retaining local dominance and increasing share in export maekets through efficient resource utilization and stimulating environmental awareness and people development Following are the core objectives of the company: • Sustainable growth/profitability • Improving and maintaining market share through Cost

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