The 4P SWOT Analysis Of Coca Cola

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Introduction Coca cola was first created in 1886 by a man named John Pemberton. Coca-Cola is one of the world’s leading non- alcoholic soft drink manufacturers, selling 1.3 billion beverage servings every day. Its products can be found in over 200 countries around the world. Its product portfolio consists of roughly more than 400 brands; this includes soft drinks, energy drinks, and bottled water and as well as juice products. It was first offered as a fountain beverage mixing Coca cola with carbonated water. The company employs 130,600 employees worldwide. Coca cola is most well-known for its soft drink, coke. Since its existence, it has used extensive and diverse advertisements to increase its market share; this has led it to become…show more content…
We have asked them some questions related the production of the beverage, the weaknesses of company. On the basis of their answers, we could write our swot (S.W.O.T. is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats and it is a widely used technique through which managers create a quick overview of a company’s strategic situation) and 4P analyses (The principle of the 4P Matrix is that marketing decisions usually fall into four controllable categories: product, place, price and promotion). Also, we want to mention, that our course friends help us with our study by answering the little quiz made by us. Bellow, you can see the result of the…show more content…
A few years ago, Coca-Cola tried to produce healthy beverages and introduced the Dasani brand of bottled water in the UK. But, because of most of its products being known as junk and unhealthy, the healthy beverage market has proven difficult to be penetrated by Coca-Cola. The other big weakness is the competition with Pepsi. The brands have been fighting each other for more than a century. Now, we will discuss Coca Cola’s opportunities. Firstly, we would like to mention about supply chain improvements. But first, let define what supply chain is? A supply chain is a network between a company and its suppliers to produce and distribute a specific product, and the supply chain represents the steps it takes to get the product or service to the customer. To be able to offer that localized customer service worldwide, Coca Cola six years ago established the world’s largest lean- Six Sigma supply chain operation to influence best practices, processes and operational

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