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Disadvantages Of Billboards

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Living in the world of today-a world where there are thousands of new products being designed and brought to the market every day, is not easy. Especially for people whose job depends on whether a product sells or not. Marketing has become a huge part of our everyday life. So it comes as no wonder that the amount of money spent on advertising in 2010 was 467 billion us dollars.From the ads we see on the bus we take to school, to the TV commercial during our favorite show or even the new 'favorite ' product of our favorite singer or actor. It has all been thoroughly planned by individuals who employ different marketing strategies and whose only job is to make us want a certain product, even if we don 't need it.Or in some cases even tell us what we want. One of the most profitable marketing strategies …show more content…

and radio (Zenith Optimedia 2005). The advantages of using billboards include: potential placement of the advertisement close to the point of sale,high frequency of exposure, high reach 24-hour presence, geographic flexibility for local advertisers,economic efficiency,visual impact from advertisement size and message creativity and brand awareness.While some of the disadvantages are the need to limit the number of words in the message, short exposure to the advertisement, low demographic selectivity and measurement problems.(Kelley and Jugenheimer 2004; Sissors and Baron 2002; Taylor 1997; Vanden Bergh and Katz 1999).There are also principles of effective billboard advertising, with them suggesting that the most important things when using billboards as a marketing method are the background,the fact that products should be clearly identified,use of simple message and clever phrases or illustrations (Blasko 1985).So if a company wants to succeed in using billboards they must be positioned in the right place and the message must be clear.

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