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The Advantages And Disadvantages Of Google Analytics

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Google analytics Google analytics is a free tool designed by Google to track information on how visitors to a site interact and use it. When doing SEO, Google analytics will be used to track the performance of the site’s keywords. In order to run a successful campaign it is essential to have information on how much traffic is brought in by each keyword in use. Google analytics is used to understand information and behaviour of the visitors, which is difficult to identify otherwise. Google analytics has many advantages. They include:  Google analytics is a completely free tool. Even though it has robust functions like others analytics tool, it is completely free of charge.  It gives information on how visitors find the website. It will show what keywords are used by …show more content…

This tool provides information on how many new users are directed towards the site by the search engine optimisation campaign. These visitors can be segmented by new/returning visitors, and based on geographical and referral sources.  Helps to fine tune your website and content. Based on the analytical report the website can be improved and better content can be used to attract more visitors. It helps to get more potential customers through search engines. Google Webmaster Tools Google Webmaster Tools (GWT) is a set of tools and services designed by Google in order to provide better monitoring of a website. These services and tools include features that can be used to check and optimise various aspects of the website. Fortunately it is very easy to register for a GWT and by doing this, many benefits will be achieved. The following are some of the features and benefits that GWT offers to a webmaster and a website. Google Warnings and Notifications When signed up for GWT, you will be able to receive messages regarding your website sent by Google. These messages include: Warnings regarding any malicious activity on your website Any detection of unnatural links to your

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