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The Advantages Of Global Standardization

860 Words4 Pages

Despite of all the benefits we can get about local customization, there are still advantages that global standardization offers. These are the conveniences of global standardization if a company adapts this approach:
First of all, global standardization promotes uniform standards regardless of culture. Successful
Global Marketing (2013) claims that same level of quality, cost reduction, improves research and development, and improvement of quality are some of the many advantages of a global standardization.
People can expect the same level of quality of any specific brand anywhere around the world which can support positive consumer perception of a product. Another advantage is that selling large quantities of the same, non-adapted product and buying components in bulk can reduce the cost-per-unit. Other advantages related to economies of scale include improved research and development, marketing operational costs, and lower costs of investment. Finally, following a standardized approach helps companies aim focus on a uniformed marketing mix specifically focusing on one single product, leaving enough room for quality improvement. Choosing this approach will give a company a strong identity of brand and reputation.
Another factor is that when adapting to global standardization, corporations have a competitive advantage in cost and effectiveness; they view their companies as a whole-as a one entity and not as a group of different national markets, unlike the multinational

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