Knowing which social media to use and how to use it is what will benefit companies the most when it comes to marketing and assesing feedback for the products that they sell. In this interaction, you have direct feedback between seller and consumer which will lead to a closer bond between the two. Another important outcome of using social media is the effective method of advertising using word of mouth. Word of mouth as I've learned is the most effective form of advertisment and through social media you can potentially have thousands of people in a open conversations about your products or services and people observe other peoples opinions frequently and tend to take away something from it. So if your company is to use social media, you can start that conversation and get your product or service out there within the open.
Second, the author illustrated how frequently companies use social media as a marketing tool. Using statistics, it was inferred that many companies were investing in daily social media promotion. In fact, another research shows that these daily posts can increase the annual revenue of a company. Furthermore, research also shows that many managers notice the advantageous prospects of social media, and use this opportunity for the prosperity of businesses. Lastly, the author enumerated the advantages and benefits of using social media as a marketing tool.
First and foremost, what is social media? Did anyone know the function of social media? Social media are technologies that are create to share information, ideas and allow the users to communicate in social networking sites. There are a lot of social media nowadays that can be an interactive ways in communicating and interacting with others in cyberspace. Social media such as WhatsApp, Facebook, Twitter and many more are the top popular websites that almost all people around the world usually visit.
It has been used as a marketing platform where people have been able to market their products and increase their sales. Furthermore, Facebook is used to carry out humanitarian programs where they are highly publicized creating awareness and reaching millions of people. They are able to raise funds and help those in need. However, Facebook has also raised privacy issue due to the way people are able to post very private information about themselves which is accessed by thousands of people. Which make others able to hack accounts and post inappropriate images of people with the intention of tarnishing their names.
There is a false sense of connection, less meaningful relationships fostered in the real world versus the casual relationships formed through social media(Jung). Cyberbullying is a whole new phenomenon that I consider to be fully attributed to the rise of social media sites. Other dysfunctions include identity theft, oversharing personal information and an overload of false or fake news spread to the masses. Lastly, I ‘d like to mention the relationships that are broken or ruined by misunderstanding posts to media sites, during the last election, for example, the users of certain sites dissolved relationships over differences of opinion and the posting of political opinions and the defending of those opinions, some “conversations” were quite mean and hurtful in
Social media puts people in contact with others online. Trough social media one can share many things such as pictures, memes, thoughts, and much more. A study conducted by Dr. Bryany Banford indicated that extremely high amounts of time spent on social media leads to insecurity, that will eventually lead to depression. In today 's society there is a term associated with social media, it is called technology addiction. The phrase social media addiction is defined as one who spends entirely too much time on Instagram, Snapchat, and other forms of social media, so that it interferes with their day to day activities.
Facebook is a famous social networking site that makes it easy to connect and socialize with family, friends and even strangers online. Through this site, the world feels closer since it can link you to people from thousands of miles away in just a click. And because of its popularity, other websites collaborated with Facebook. This means a single Facebook account can sign in to different services through the Web. Since then, Facebook has experienced intense growth and reached more than a billion users and is still growing swiftly.
3. Being inconsistent in use and messaging Consistency in social media is critical as it helps engage customers and promotes a positive brand experience. Consistency in tone and image strengthens brand recall, shows professionalism, reduces confusion, sets you apart from competitors and maintains brand
Actually, it’s a directly translated term that is used to show what happens when the internet community takes justice into their own hands. b) When someone shares something inappropriate to a site, and the users are asked to try hack into the sharer’s account to discover who they are. c) The Human Flesh search engine is not only confined to China , but is also strangely popular in the United States. d) The biggest problem with a human search engine is that they decide on what is immoral. For example, leaking someone’s nude photos may start their fury, but so may a blogger who posts against a certain company or a teenager who posts too many Justin Beiber songs.
Social networking showcasing, when done right, can prompt more clients, more activity, and more transformations, and its digging in for the long haul. As indicated by (Forbes,2013) “94% of corporates are utilizing social networking and 85% said that it has given their business more presentation”, social media tools like Facebook , twitter, youtube e.t.c are in high use by many organizations which uses these tools for marketing purposes so as to make high sales, spread brand name and much more. This social media marketing has many advantages like spreading awareness about business which also increases brand loyalty and helping small business to compete highly qualified business on the contrary it has certain disadvantages also like misuse of information by the people, highly addictive which leads to wastage of time and distraction in important work.The inquiry should be in a manner by which one can slice through this clamor to achieve your clients. Marketing managers must use this media in an effective way rather than spreading rumors and false information, the misunderstanding due to lack of face to face interaction must be solved and effective communication should be built.Thus , it an be