The Age Of Fashion In The 1920's

She quickly gained a rising reputation for being on top of the world of fashion. Her initial success motivated her to open another boutique in Biarritz, which was a prosperous location for the wealthy during World War I. By 1919, with all the success Chanel was receiving she was able to open her dream shop in Paris on 31 Rue Cambon, which was the most fashionable part of Paris. During the post-war period, she felt the need to revolutionize women’s clothing and fashion. The 1920’s was a significant period of liberation for women. This was the time where women were given the right to vote in several countries.

Flappers In the 1920’s, a new woman and following a new era was born. Women were no longer scared to express themselves or to act different. They smoked, drank, and voted. They cut their hair, they’d get all dolled up and do their makeup, and they went to parties.

The novel also throws light on the power of the American Dream which held a promise of upward mobility and happiness, regardless of where one was placed on the social ladder. The American Dream motivated people to succeed through Machiavellian means. A turning point in American history around the time when Fitzgerald wrote and published The Great Gatsby was the grant of suffrage to American women (1920) and this led to several changes. Before the war, standard dress for women included long skirts, tightly laced corsets, high-buttoned shoes, and long hair demurely swept up onto the head.

1920s Fashion As a result of World War 2 , the Women 's Rights Movement era started to grow and change politically , socially and economically . Society was reacting to the new world and it mirrored into a new lifestyle not just for everyone but majority for women . Women wanted to express themselves and live how they wanted to .Trend a popular trend especially in styles of dresses and ornament or manners of behavior vogue .

France has been known as one of the important part of the fashion industry as it is in lead along with other countries due to its great reformation. One of the elements that France has been important to the Fashion industry is there are plenty of great fashion designers had been produced in the country itself. Those designers had produced modernist designs thus made a fashion revolution. According to Mcdermott (1997, p. 8), the ideas of Modernism ushered in a demand for simpler, streamlined ideas which suited the new spirit of the times. The 3 most influential French designers in Fashion industry during the Golden Age of French Fashion which is between 1920s to 1930s such as Gabrielle “Coco” Chanel, Jean Patou and Elsa Schiaparelli had brought a whole new concept of ‘Fashion’ by producing their daring and unique designs.

Gisselle Lavariega Mrs. Johnson Senior paper Date (The Revolutionary Coco Chanel) Gabrielle Bonheur Chanel, known to most as Coco Chanel, “Arguably the most influential fashion designer of all time, Coco Chanel revolutionised the way women wore clothes and paved a new way for the fashion brand, capitalising on the changing times she was living in and her status as a fashion icon”(Dunne). Her clothing designs, from the use of jersey to the Chanel suit demonstrate her rebellious to the common norm. Her impact changed the fashion industry completely to something once dominated by tight fitting, near strangulation attire to a more loose and comfortable fit suitable for every occasion.

Pageants are wonderful opportunities for women, of any size, shape, or race. The possibilities are endless for these young girls and women, it gives them the confidence “to shake what their mamma gave them”, it could potentially launch a career in politics, and make them feel empowered in this world of degrading stereotypes. Beauty pageants allow women to show off their talents, brains, and beauty. Like

In this aspect, the 1920s were one of the most influential decades in U.S. history because of the introduction of the "New Women". "New Women," or flappers, were young women who embraced the new ideas, freedoms, and modernism of the Roaring Twenties. Flappers wore new and popular clothing from the era. Their signature look was short "bob" hair, which represented their independence to men. A majority of flappers were women's suffrage activist.

The 1920s were an era of exciting social reforms and deep cultural struggles. During this decade, time became progressive for women in America. Women were allowed to experience freedom on a more personal level. This didn’t hold back all the sexism that caused quite the controversy. Women from rural parts of the country started moving to the urban areas in search of jobs.

Mass media represent a powerful force in modern societies as they shape public discourse and influence public opinion by transmitting social, political and cultural values. For decades, women’s representation in mediated popular culture has been a central problem because of the gendered ideologies it circulated. From the 1880s to the 1970s, American women’s magazines played a significant role in disseminating the dominant ideology and patriarchal order, perpetuating the myths of female disposability and domesticity, maintaining traditional images of femininity. They promoted the idea of women’s emotionality, vulnerability and beauty ideals.

Women were now wanting to be an individual wave, making the water more diverse. The new diverse waters brought new fashion, along with film stars. The new fashion was more hip, loose, and revealing. This new fashion era brought a new type of woman(s) - The Flappers. These females were normally between the ages of 15 to 25.

Fashion has varied greatly over the years. Different historical events have influenced the way women dress over Eras. With Era’s coming and going we never know what new trends will flourish. Different factors like marketing, advertisements, celebrities, and media are some of the numerous types of influences in our fashion trends. All these countless factors being Furthermore, the 1950’s was influenced by Rock & Roll.

Relief from the trenches. Rebellion in the streets. The American Dream. And shorter skirts. The 1920s is an age of change where you chose to exchange the corsets and ankle-length dresses of a Victorian age for tassel skirts, pixie cuts, and scandalous smoking as newfound “dames” in society.

The decade of the 1920’s - 1930’s was an era of a drastic change in fashion. Women fashion changed dramatically; however, their hemlines rose , make-up began to get popular, and their hairstyles became shorter. “The notorious flapper girl is known by all and the short sleek hair, above the knee straight shift dress and the boyish figure will never fail to be remembered.¨ (www.catwalkyourself.com) Women had a more masculine look , but playful applied make-up onto their face. They rocked short bobbed hairstyles usually for men, and rebelliously demonstrated them in public. They began to develop a more sleek and slim look in the 1920’s.

The ‘60s were a decade of bright colors and new trends. Hair and makeup got brighter, and shoes and accessories matched outfits! Style change from strict and conforming to free and expressive. It was a time for a total fashion transformation.