The Anglo-Swiss Milk Company: Case Study Of Nestle

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Introduction History: The merger of Farine Lactée Henri Nestlé, founded in 1866 by Henri Nestlé and the Anglo-Swiss Milk Company, established in 1866 by brothers George Page and Charles Page in 1905 formed the brand Nestle. Overview: Nestle is a Swiss multinational food and beverage company. It is considered to be the largest food company in terms of revenues. Nestlé at present owns 447 factories spread across 194 countries and employs around 333,000 people. The world’s largest cosmetics company, L’Oreal finds its greatest shareholder in Nestle. In 2011, Nestlé was listed No. 1 in the Fortune Global 500 as the world’s most profitable corporation. With a market capitalization of US$233 billion, Nestlé ranked No. 9 in the FT Global 500 2013. Mission: Nestle is committed to enhancing the quality of consumers’ lives…show more content…
Products i. Chocolates: Nestle is pretty known for all of its chocolate brands. Some popular ones being Kit Kat, Polo, Munch and so on. Off lately, Alpino , a new brand introduced is giving quite a competition to other competitors like Bournville and Dairy Milk by Cadbury. The chocolate segment of Nestle is a star segment wherein the expense is high as well as the competition but at the same time the market size that it offers is also huge. ii. Milk and Milk Products: Nestle supplies quite a few products in this segment. A few of them being Nestle Slim, Nestle Everyday and Nestle Milk Maid. iii. Prepared Dishes and Cooking Aides: The most popular product from this category has definitely been the Maggi Noodles. It gained wide popularity with the 2 min fast food. Hence it was not a surprise when Nestle expanded Maggi by introducing more products under the same brand. These products include Maggi Pasta, Maggi Cubes, Maggi Sauce, etc. iv. Beverages: Nescafe, the popular coffee brand is known to be a part of everyone’s morning and is also owned by Nestle. In India, Nestle has also launched

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