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Rhetorical Analysis Of Persuasion In Society

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Since ancient times, the art of communication has been widely developed due to its massive importance and strength. Thus, a group of Greek orators called Sophists developed the use of rhetoric, which is a particular oratorical technique that helps the speechmaker to construct his statements in a more convincing way. Plato and Aristotle were the first two philosophers who used this technique during their monologues. In many different contexts, the use of rhetoric has been associated with persuasion; in fact, it has been defined as “the art of persuasion” (Simons, 2011, p.6). However, what is this concept? In his book named Persuasion in Society, the author Simons defines this latter notion. According to his theory, persuasion is the ability …show more content…

This sentence makes a rhetorical influence since it prepares the audience to see a change they would never expect. Furthermore, the latter phrase contains ideas such as innovation, newness and amusement as well. Another rhetorical feature of the product instantly presented is its unique velocity in terms of internet connection and software capacities. The fact that Apple always improves its devices in terms of promptness is part of the ‘progressive technology’ (Simons, 2011, p. 18). The video clip follows, and it shows with particular animations other rhetorical sentences, such as: “prepare to see the world differently” (Apple, Werbung, 2015). We can see that certain words such as change, different and development are often repeated throughout the presentation. However, the most important term continuously mentioned is ‘you’. According to the data presented in the presentation, iPhone and the customers have installed a real relation during all these years. Indeed, the presenter underlines the great success iPhone always had in terms of clients’ satisfaction. Furthermore, he demonstrates that iPhone is the bestseller smartphone and the most appreciated in the world. Listing all these data makes the boundaries between the device and the customers very thin, and that is the reason why the word ‘you’ is

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