Swot Analysis Mcdonalds
1.0 Introduction
1.1 McDonald’s Company Background McDonald’s Corporation grew from a single drive in restaurant in San Bernardino, California, in 1948, to the largest food service organization in the world. It now has more than 36,000 locations in over 100 countries with 1.9 million people working for McDonald’s and it’s franchisees, selling and providing patrons with hot, fresh fast food like burgers and the best quality service and experience for all patrons. The United States, is the largest market in the McDonald’s system in terms of number of restaurants, revenues and operating income. There are more than 14,000 restaurants in the United States alone. Therefore I will be focusing on McDonald’s Corporation that is based in the United
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Additionally, it positions among the main 10 on the planet in a few measures of financial prosperity, including normal compensation, Human Improvement List, and per capita Gross domestic product. While the U.S. economy is considered post-modern, the nation keeps on being one of the world's biggest producers. Representing 34% of worldwide military spending and 23% of World Gross Domestic product, it is the world's preeminent military and monetary force, an unmistakable political and social power, and a pioneer in logical exploration and mechanical …show more content…
Also, McDonald’s has the opportunity to improve its products mix to satisfy a more diverse target market. However, the healthy lifestyle trend is a threat because many of McDonald’s products are often criticized for their negative health effects. Nonetheless, the company has the opportunity to improve the healthfulness of its products. In this aspect of the PESTEL/PESTLE analysis of McDonald’s, the social external factors create mostly opportunities for business development.
2.4 Technological Factors
Opportunities Threats
• Moderate research and development activity in the industry
• Increasing business automation
• Increasing sales through mobile
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