Many Americans at this time had radios at home with which they listened to news and music. This led to mass culture, which allowed the United States to have a more widespread, collective culture. As shown by Document 1, the cover of Life magazine, fads and new ideas of the time, such as new dance styles, had a great effect on the lifestyles of ordinary American citizens across the country. Mass culture was beneficial because it led to a more unified feeling across the United States. As a result, people were now much more able to express themselves, because mass culture led to a more socially progressive American society.
Throughout history there are many characters who stood out for their great skills in music as Beethoven, Chopin, Mozart, Bach, and Vivaldi. The Beatles are considered as one of the most important and influential groups of all times. Even 40 years after they disbanded, they are still current reference in the music scene, and influence new artist that see them like role models to follow. It is fair to say that there are not many artists that have not been influenced by the Beatles. There were a group of factors which helped the Beatles get popular in a short time.
I am a music enthusiast and I think that the Beatles are one of the most influential band in the 20th century. If The Beatles had not existed, the modern music would have been different. The Beatles were formed in Liverpool during the 1960s. In this decade the society and the culture was changing and the Beatles had a rebellious image that the English youth liked. But later, they reached the biggest musical success of modern history in the world, in just a few years.
In other words, they changed popular culture. The Rock and Roll Hall of Fame puts it this way: “They literally stood the world of pop culture on its head, setting the musical agenda for the remainder of the decade” (“The Beatles”). There is nobody more important than The Beatles when it comes to popular culture (“The Beatles”). The Beatles changed fashion; in hope to be like the band, boys started growing their hair out, purchasing cheap suits, and buying boots just like The Beatles. The sixties were about personal liberation, with this in mind, The Beatles had perfected a soundtrack to go with that.
They set new standards for bands everywhere. The Beatles were and continue to be one of the most influential bands of all time. The Beatles caused a stir in England which included crowds of screaming girls at their concerts, three number one singles, and four number one albums (Sullivan np). After the Beatles took over the UK, they had spread their fashion, music, and reputation to America. They came to America just
During the 1960s pop culture in America was beginning to change, largely including race and music issues. Pop culture during this time period began to reflect the changes and issues with race, often time being associated with the civil rights. Leisure activities started to forever change, due to the influences of many African Americans who were given more and more rights. Pop culture during this time period was reflecting what Americans were feeling about racial issues. Also, this time period was reflected through the style and genre of music.
The Roaring Twenties are often known for the advances made in women’s rights, the time brought about drastic changes in the way women were perceived and is somewhat responsible for the progress that has been made thus far. The 1920’s alone steered the direction of our country by influencing culture, racial astriction, and the notability of prohibition. The new wave that the twenties generated along with the rebellious youth, and technological developments, are now considered a crucial event in our history that outlined our future and raised the bar for how far we are able to go. The pop culture of the 1920s brought many new things to the table. For instance, things like Jazz music, movies, and automobiles to name a few, are notorious for their impact on the 1920s.
They created a “culture explosion” when they first released their first song. Since February of 1964 when the beatles showed their music to the souls of America, everyone was hooked. The Beatles transformed not just the United States form of music but the entire world’s perspective on Rock and Roll; by their attitudes, style and sound. John Lennon and Paul McCartney are very famous names that have come up in many different topics. These guys are the vocalists behind the Beatles.
Well, this leads us to the final popular culture theory, which is through people’s expression of interests, choices, and activities. This theoretical camp believes that people are active agents which create cultural meanings through commodities created by the cultural industry (Takacs 6). Yet, individuals place their own meanings in different and personal ways (Takacs 6). Suggesting that no commodity has a pre-determined culture, but it is created by individuals through how they consume or make do with it (Takacs 6). Although the mass culture theories of transmission and production are evident in the creation of the trilogy it cannot explain all of its success.
The ability to buy almost anything nowadays has led to the occurrence of consumer culture which respectively led to the convergence of culture of all countries as majority of people need the same things. Moreover, the development of technology also affected almost all spheres of human life, thereby providing easier access to any type of information and again making global community even closer. However, such consumer culture due to higher demand and increased type of goods and services has gained more power than it had in history. This essay will consider the change in consumer power that took place in the last decade considering the case of internationally popular book series and film adaptations of Harry Potter. It is evident that the