The Benefits Of Print Media Advertising

Print media advertising is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects.

If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it usually comes under the banner of print advertising.

No one reads newspaper or magazine for advertisement. People read newspapers or magazine for information and this makes advertising more challenging. Advertisement should be creative enough to catch the eyeballs of the readers.

To be successful, print ads must follow the following points:

1. It should capture the attention of the readers

2. It should encourage readers to remember it.

3. It should persuade them to purchase the product.

Principles to Creating an iconic print advertisement:

1) Know your Customers

One of the important things to create a good print advertisement is to know your target audiences. Nothing will allow you to create better print ads than truly understanding what your audience is all about. For example in Oman if your target customers are Indian expatriate ( Let say you are opening a Indian vegetarian restaurant) then it will be advisable to give your advertisement in some leading English newspaper like Times of Oman as majority of your customers will be reading these papers only. Similarly there are many specialized magazines also that