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Social Media In Tertiary Institutions

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Social media in learning fields can be a valuable tool for tertiary institutions. Professors are faced with the need to develop social media policies that allow the institution to reap the positive benefits of social media use while minimizing the negative effects (Boyd and Ellison, 2014).
Social media is defined as the websites that built on web 2.0 technologies to provide space for dialogue ,collaboration , social interaction and community formation (Dwyer, 2013).In addition, according to the journal article, Kaplan and Haenlein (2010 p,182)define social media as “a group of internet- based applications that built on the ideological and technological foundations of web 2.0 and that allow the creation and exchange of User Generated Content …show more content…

One must work with one another to get things done, and mobility adds another layer of complexity because the person to study with may not be in physical proximity. Thus, it has quickly become an accepted practice for students to use social media platform such as facebook internally and externally as well as to achieve their educational goal. It was commonly agreed that social media platform such as facebook in particular have had a profound effect by changing the nature of efficiency of communication processes in both educational and private life (Beck, 2007). The rise of facebook is rapidly changing how tertiary institutions operate and communicate. Tertiary institutions off all kinds are looking for ways to seize advantage in this emerging era marked by greater immediacy, interactivity and transparency. The new media is growing so fast that it makes it imperative for employees to embrace the medium in schools.
Furthermore, it was found that the use of facebook has a positive impact on the employee productivity, two-way communication and effective collaboration (Nielsen, 2010). In general, tertiary institutions should work with, not against social media because tertiary institutions that fight the advancing technology are combating a losing …show more content…

If there is something being posted and if there are some errors there it would be so difficult to stop it and correct it, within a blink of an eye the whole world would see whatever you have posted. The whole world is in the palm of your hands. Facebook activities during class relate negatively to academic performance (Tracy Tuten and Melanie Marks, 2012). Facebook is part of everyday experiences. Teachers and students primarily spend between 10 to 60mins on facebook per day and some even more time. Yet with limited time available, too much time is spent socializing and it has negative effects on professional success (Austin, 1948). People develop habit of using facebook. Once they are addicted to it they spend more time socializing with friends and it consumes too much credit as

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