Business: The Role Of Social Media Interaction In Business

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(Qualman, 2011) The historic invisible “walls” of the internet are being broken down daily, locally and globally. Social media touches nearly every facet of our personal and business lives. In business it isn’t just for the marketing and public relations department. Rather it is imperative for social media to be an integral part of a company’s overall strategy. Social media is living breathing and it touches every part of the organization from customer service to frontline sales. It’s whoever and however your customer chooses to reach out to you. Social media is your customer today, and your customer tomorrow.
A social media site is a platform that allows user-generated content to emerge through interactions and collaborations in a virtual
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Firstly one of the benefits of social media interaction in business is sales: The most obvious opportunity is to generate revenue. This can be done through building a community or advertising your products or services within the social media platform. This can mean that you're able to benefit from social media without needing to have a channel (business.gov.au, 2016). For all the benefits of social media marketing, there are some potential cons you must consider before diving in such as monetization: Making your social media activities profitable can be challenging, not having a clear marketing or social media strategy may result in reduced benefits for the…show more content…
For example, when considering social media campaigns, you could try to attract followers with promotions or giveaways. Once you have a good following you can focus on more personalized social media campaigns to encourage them to stay. As reported by The Drum, in 2015 Facebook influenced 52 percent of online and offline purchases-up from 36 percent in 2014 (psprint.com, 2017) . However, social media marketing places high demand on time. Content must be created, edited, approved, and published. Comments must be responded to and pages must be maintained. These responsibilities need to be adhered to in investing plenty of time into growing your social presence. Social media marketing places high demands on your talent. It can be difficult to constantly come up with innovative exciting content that interests a variety of readers and, without relevance; your efforts will be wasted. As Social Media Today reports, most marketers spend between one and ten hours on social media marketing weekly (psprint.com,

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