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The Body Shop Case Study

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1.0 Introduction of The Body Shop
The Body Shop just selling 25 products from started life as a small outfit which founded by the human right campaigner Dame Anita Roddick in 1967 by the late British environmental (Shearman, 2011, p.1). Firstly, Roddick have not enough bottles so that he encourage customers to recycle packaging and it was sounds like morally and cruelty-free with the real emphasis on natural ingredients. Nowadays, it is more than 2500 stores worldwide and over 300 products in the range to consist. The Body Shop is the first cosmetics brand to exclude testing on animals and also the first company to introduce Fair Trade to the beauty industry. The company now owned by L 'Oréal, Personal Care Company and a French beauty in 2006 …show more content…

From introduction to maturity, growth to decline, any product in market will goes through these stage and this structure will be known as product life cycle. Regardless to the Saaksvuore.A and Immune, A (2008), describe the stage via the individual products can build up over the time which known as the product life cycle. There are four stage are classified which are development stage, growth stage, maturity stage and decline stage. The Body shop may vertical in the growth part because the issue of cosmetic scandal about mercury. The attendance of The Body Shop gave a good substitute to customers due to the natural ingredient and economical prices. Thus, it is likely to increase its sales value in the …show more content…

Furthermore, the mission is inspiring human life and develop the human spirits involve their consumers, employees and suppliers, it is not only aim for success in financial statements. On behalf of this mission is ensure to qualify to concern on the groups involve all stakeholders with an encouragement of monetary. “The company is dedicated to social and environmental change, human rights advocacy, social justice, education and the cost of cleaning up the mess it makes into its bottom line” (Deresky 2006). Moreover, The Body Shop also a strength on positive social and environmental change via campaigning programmes around 5 core values which is support community trade, defend human rights, against animal testing, activate self-esteems and protect their plants. The Body Shop has an aid, ‘The Body Shop Foudation’ where the area of human and civil rights, environmental and protection of animal with provide financial

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