The business person can increase their sales by showing their good feedbacks and giving a proper information content in order to get customers trust. A study has been reveal that 91% of retail brands used more than one specific social media in a way to attract their target customers. Therefore, testimonies and feedbacks can also be included in their social media website to improve their business conversion rate up to 34%. Business conversion rate can be increase by adding reviews to your social media sites by creating a different way of presenting and commercial their own brands that might be more interesting and different from others. In conclusion, even though some business might not achieve their own targets but there must be a way to make it successful such as the positive impact of social media.
Sometime is because that we hear from our friends that that the product of the brand is performing well, this is call as the word of mouth. Word of mouth means that when a consumer experience positive feelings towards a product or a brand, he or she was satisfied toward the brand, and he or she will separate the benefits of the product to others. Word of mouth is the best advertising for a company and not costing any cost. Word of mouth is the most important aspect that affect the consumers’ behavior. This is why we want to discuss about the effect of brand name on quality perception and preference.
Understanding it will help to know why people act, think the way they do. This is the reason that is important to know about the individual’s vales. Values often underlies & explain the attitudes, behavior, morality & perception. So having such knowledge about the value can provide insight & understanding about the person. Human Synergistic: Life style inventory (LSI) has been created in the 70’s by clayton latferty.
In contrast, Muth and Donaldson (1998) found that board independence factor affected shareholder wealth and sales growth negatively. In addition, agency theory did not supported where board independence and external network connections were interacted, while those of stewardship theory were supported. According to Donaldson and Davis 2011, results of an empirical test fail to support agency theory and provide some support for stewardship theory. The empirical evidence suggested that the ROE returns to shareholders are improved by combining, rather than by separating, the role holders of the chair and CEO positions (Donaldson and Davis
(Dahlgren, 2011) Nothing at all that the client performed or is usually confronted with alters this possibility to acquire a unique brand. Zero-order actions just isn 't section of the brand-loyalty create, mainly because this could imply brand loyalty is usually outside of handle simply by any marketing and advertising actions, and as such a new worthless concept regarding marketing and advertising professionals. Brand name loyalty likewise involves actual buying of a brand. Spoken phrases associated with desire toward a brand name are thus certainly not enough to make certain brand loyalty. (Dekimpe,
Kamrani A et al (1993) surveyed design methods for manufacturing cells . The case studies of the individual firms have revealed some implementation issues of CMS.Few authors [6, 7, and 17] have conducted survey studies in American and Japanese manufacturing industries. Earlier, the study of large scale industries using CMS have been conducted .Burbridge provides finite benefits data and implementation experiences of cellular manufacturing for few industries . Dale and Willey collected extensive data from 28 firms with cells . Harvey  conducted a study of 11 plants using questionnaire based survey approach.
Keller (1991) in a laboratory experiment has studied how the competitive advertising and its recall affects the brand evaluations. It was seen that the advertisement recall cues improved evaluation, even in absence of competing advertisements. He has also noted that brand awareness comprises of brand recognition, which confirms prior exposure and recall which confirms whether brand name can be retrieved from the memory when given the product category cue. Brand awareness affects consumer decision making by influencing the formation of brand image. That brand name is like a file which is made in the minds of the customer.
METHODOLOGY Introduction A mixed method approach has been adopted for use in this study. The rationale for combining quantitative and qualitative approaches is to aid the generation of a broader understanding of the data collected (Creswell, 2009). While the main is quantitative (utilising experimental measures and conditions), certain quantitative tools required further support. Therefore, a number of participants were interviewed with the aim of eliciting further understanding. Mixed method approaches are commonly regarded as more robust that singular approaches, and can offset limitations associated with one approach or the other (Creswell, 2009:4).
Inductive research is normally related to the qualitative study because qualitative study is not as formal, controlled and structured (Bryman & Bell, 2011). Deductive approach is suitable for the quantitative study because the theories are already developed but the new hypothesis shall be tested. In quantitative research method
While some researchers include brand value or brand equity as a consequence of brand image, the current study excludes it because brand value is more a consequence of brand trust and loyalty, rather than brand image. Limiting this discussion to brand trust and brand loyalty as the consequences, it may be noted that brand trust develops over a period of time when a consumer continually experiences or uses good quality products or services from a brand of which he holds a good image. Thus, it relates to multiple satisfied experiences or encounters with such brand. Brand image also fosters consumers to engage in repeated purchases of the brand’s products and at the same time, refer the brand to other consumers, which may be explained as the brand loyalty of a