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Different Types Of Social Media

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What is social media? “Social media is an internet-based form of communication. Social media platforms allow users to have conversations, share information and create web content” (University Communication and Marketing, 2017). There are many types of social media, for example, Facebook, Twitter, Instagram, Blogger, and more. As days go by, social media is getting more popular among the young generation. The tradition of letter writing has been replaced by social media, thanks to the advanced technology. People are able to communicate with others instantly, and get a reply almost straightaway. Other than that, the emoticons available in most of the social media helps to express their expression more appropriate and naturally, rather than describing …show more content…

You can always get latest update of others, provided that you have your devices connected to the internet. It made the prospect of global connectivity just a mouse clicks away. “Billions of people around the world use social media to share information and make connections” (University Communication and Marketing, 2017). With the use of social media, users can now easily stay in touch with old friends or colleagues, sharing life experiences of each other through social media like Facebook or Twitter instantly. Unlike the old days, people would need to pen down their thoughts and send to the other corner of the world, and waited months for a reply. It would be costly for them to send a letter overseas …show more content…

“Among Fortune 500 firms, 77 per cent now have active Twitter accounts, 70 per cent have Facebook pages and 69 per cent have YouTube accounts”(Gesenhues, 2013). As much as the positive effect of social media has on business, it does affect businesses negatively as well. One of the drawbacks on businesses of using social media is that it may cause corporate invasion of privacy to happen. This is due to the reduced control over the content posted on social media. For example, the employees of a company may inadvertently post confidential information such as the company’s future direction on their own personal Facebook account, which may benefits the company’s competitor. Subsequently, this can lead to the company losing out its competitiveness. In a large entity, it is simply impossible to monitor each and every one of the employees’ social media account. In addition to that, most business do not have training in place to train their employees to be more aware of potential leakage of confidential information via social media. Hence, leakage of confidential information is likely to happen and once the information is out on the social media, the clock cannot be turned

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