Social media in marketing strategy Social media is becoming more popular in our modern world. Due to advanced technology, many devices are developed to satisfy people’s needs such as iphone 6 plus. People can easily get information by using social media through those devices. Today, most people are familiar with social media because of their routine activities which are connected with social media. As a result, successful marketing strategy really needs social media to increase brand recognition of the products and services.
This will make your customer your brand ambassador, by putting words out about your product and service. When your followers post your brand name on their page or other social network sites new audience members will be formed. The more people that talk about your brand on social media, the more popular your brand. Giant companies like Starbucks, KFC, and LG are using Instagram as a powerful tool for social media marketing. Brands can be active by posting interesting and captivating photos and also taking advantages of trending hash
The rationale for acquisition 1. Shared Mission: Facebook’s acquisition of WhatsApp on 19th February is in line with its mission to make the world more connected; more open and give more power to people 2. Increasing smartphone penetration Figure 1: Increasing smarphone penetration The PC market is saturating and the smartphone penetration is increasing at a rapid pace. More and more people are now accessing the Internet over their mobile phones. Smartphones play an important role in connecting people.
INTRODUCTION Social media refers to applications and websites that enable users to create and share content in the form of text, photos, audio and videos. Examples of social media platforms include Facebook, Twitter and Instagram. As technology has drastically improved over the years, so has the usage of social media. The rise of social media has also affected aspects of life from politics to news consumption and “even people’s level of stress” (Perrin). Social media features many benefits from convenience to better networking.
It is a defining trait of how integrated our social interactions have become from time to time. We acknowledge this achievement to the technological advancement made to the ingenuity of the visionaries among us, who, in creating social networking platforms and applications, have helped write some of the present occurrences being experienced in the world today in our day to day lives. Social networking sites have become a source of daily consumption for Internet users. As more people begin to embrace these social sites and news, it has become the social media as a primary source for gathering news and political information and for formulating perceptions. A different world of social networking With the immerging platforms Facebook, Twitter, LinkedIn and other social networks we have become much aware of the world we are living in and this is one of the changes being talked about.
Even in the 90s Google have received acclaim, with the PC magazine naming in the list of “Top 10 Web site and Search Engine for 1998”. In between the end year of 1998 and 1999, the numbers of queries have increased from 10.000 to 50,000 queries daily. Since then, Google has been refined and enhanced with newer features, even until now Google has been updating their software. In the 2010 year alone Google have 516 improvement in to search, such as install search and etc. Undoubtedly, Goggle is the best search engine available that beat all its competitors.
Firstly, participation in social media is more than narcissism as it can be used as a platform to create awareness and to promote social events. Since many people use social media, promoting of events and creation of awareness may be useful as some people may even share the post. Social media platforms such as Facebook, Instagram, Twitter, etc. can be used. For example, after the news of the passing of singer Christina
According to Mittal and Mittal (2013), traditional media is categories into Folk, TV, Radio and Newspaper while new media mainly consist of the Internet itself. As the globalization of mass media evolves, social media has changed the journalism landscape in a great way. According to Alejandro (2012), she said social media such as Twitter has become an influential communication and a tool to sent breaking news to the masses. Search engine giants such as Google and Microsoft are also incorporating Twitter messages into their real time search. As the amount of information flows reach a grand scale, the masses wants more news and more importantly delivered faster than ever.
ADVANTAGES OF SOCİAL MEDİA Have you ever tought how social media changed the way we communicate? Before the invention of the internet, were people able to speak each other efficiently and instantly? With the popularity and rise in social media, nowadays people are close to each other. Three of the advantages social media provides individuals are sharing different things, providing educational resources to students and lowering communication prices. The first advantage of social media is that it provides individuals to share different things.Sharing became easier through the developments in social media.For example,through the internet access people can easily share their interest,issues and context via
As social media networks increase, the choice of which social media to use is larger. So taking precautions to determine where to spend resources and time , is wise. Researchers provide a variety of demographic breakdown to analyse these social networking sites, therefore the in-depth finding of these social platform 's users and their frequent use of the networks is surprisingly simple. Facebook has recently grown very popular with online users as a useful social media communication network tool to extend their social networks exponentially by overcoming time and geographic differences. Many of the Facebook users visit the site at least once a day, which in some cases, can go up to multiple times during the day.