These primary physiological needs that need to be fulfilled by every consumer are basic needs like air, water, food, shelter, sex, sleep, drinks, nourishment, etc.If these physiological needs are not satisfied, then higher needs like social and esteem needs will not arouse the consumer. 2. Safety and security needs: Once the basic physiological needs are met, next consumer gives preference to needs namely safety and security in order to be safe from physical, and environmental threats and risks. For example, such needs might be • Living in a safe area • Security of the job • Life and medical
They must have this need secured in the home before going out into a large environment. The next level is love and belonging. They have to feel love and accepted before entering any relationship. Another level is self-esteem. These people have to feel good about themselves.
For example, food, water, sleep, shelter and other basic needs are the physiological needs. The second is safety and security needs that take precedence and dominate behavior. Safety and security needs include job security in workplace, personal security, financial security, health and well-being, safety net against accident or illness and their adverse impact. Third level of hierarchy is interpersonal and involves feelings of belongingness. It is refers to the need for love affection and interaction with other people such as good relationship with family, friends and social.
Each need adds a layer in to the foundation and enrichment of the lives of people until all of our needs have been met, then and only then, can we transcend as beings. We will take a look at this hierarchy in dept and touch on a few of the ramifications of needs that never come into fruition. At the most basic level, Maslow believed mankind was motivated to fulfill our physiological needs. Our need for things like food, clothing, shelter, and sleep are motivators to go out and make sure we can secure or acquire those things. According to James Kelley report, “Maslow’s Hierarchy of Needs”, “Maslow believed that these needs are the most instinctive needs because all needs become secondary until these needs are met.” (2014, web).
Third, communication also means building trust. Besski (2013) contended that partners must know each other 's boundaries. Hence, one person should not only love another for what he or she is, but also for what he or she is not. It is also important to note that partners must be able to keep their communication regular. They can even be creative about it.
The lower self-esteem need is the need, which calls for respect from other people. It is the need for recognition, fame, prestige, status and attention. The higher form of self-esteem on the other hand is the desire for self-respect, desire for strength, self-confidence, competence, mastery, freedom and independence. This form of self-esteem rests inner competence and is only gained through experience. Deprivation of esteem needs is detrimental and leads to weaknesses, helplessness, and inferiority complex.
By maintaining a good relationship with the employees, allowing their employees to maintain good work relationships with each other and retaining a peaceful and respectful environment in the work place, managers can gratify relatedness needs of their employees. This stage also focuses on personal relationships as if a person is not having supportive or healthy relations with his family, he might not be motivated enough to work properly. The needs for internal esteem and self-actualization or growth needs at a work place situation would be the ability to develop ones skills, professional career, personal value, achieve self-respect and be creative and productive (cite:blue). Mangers in a company can help their employees confirm these needs by creating a work atmosphere where the employee’s skills are recognized, healthy competition is present, room for personal creativity is allowed, good work is appreciated, advances when
When someone loves you, does some kind deeds to you, say kind words, give you gifts, or give you compliments, embrace it. Allow yourself to feel the love that has come your way. Know that you are worthy of love. It is important to accept a gift of love by others. You give yourself a chance to learn more about yourself that you are lovable.
Motivation will lead to an optimistic in addition to challenging attitude at the job place. Maslow’s Hierarchy of Needs Maslow depicts motivation by having a chain of command model that contains distinctive requirements of staff. These are Psychological, security, connection, regard and self-realization needs. Psychological needs are need to have food, water, air as well as shelter. Security needs are the desire for safety, stableness, and the absence with the pain, threat, or condition.
For safety needs employees need a safe clean working environment with job safety and with a decent wage that is enough to provide a good lifestyle, house and better quality of life. For social needs managers need to focus on team work and organising social events and giving the employees a chance to socialise outside of work. Esteem needs are gained through a recognition of achievements, rewards for a good performance and a merit based promotion system. Finally Self-Actualisation can be achieved by allowing employees to reach what they feel is their full potential and allowing them to continue as they develop as they