I think quantitative research transforms the data to formulate facts in the research. There are many methods used to collect the data like surveys and systematic observations. For example, for my studying of employee attitudes towards job satisfaction in Oman Medical Specialty Board, I will distribute online surveys for the staff to measure their satisfaction on the
Overall, a good research is depends on the ability of researchers to conceptualise ideas and how well others understand the concepts used. Qualitative research involves methods like Grounded Theory, Field Research, Ethnography and Phenomenology among others. The techniques involve interviews, documents and observation. In short, qualitative research relates to the social aspects and seeks to find answers question about the ‘why’, ‘how’ or ‘what’ phenomenon rather than ‘how many’ or ‘how much’. Other method used in the business environment includes using in depth interviews such as face-to-face or via telephone and focus group method.
This study is based on a case study research approach. Gerring (2007: 37) elucidates that a case study is “an intensive study of a single unit or a small number of units (cases), for the purpose of understanding a larger class of similar units (a population of a case)”. Three major reasons led to my choice of a case study research approach. First, studying institutions as well as actor interactions, relationships, and motivations in urban land delivery is intricately intertwined with context. It also involves a complex set of both historical and contemporary events.
An example of this would be the study of an area that would benefit from qualitative research would be the style of a student’s learning ability along with his or her approaches to how they study. How they relate to the human services field is for one quantitative methodology refers to number / statistics area which in turn refers to the opinion polls, surveys, etc. of a number of people. Qualitative research methodology refers to a human service worker trying to understand a person who is needing help and by this the human service worker then understands the experiences of this person as well as their ideas, values and beliefs. It is like the scientific method only a bit more personal because the human service worker really gets to know the person / people he or she is helping in any case they deal with.
It could also be defined as social research that uses empirical methods and empirical statement. Since quantitative research is about collecting numerical data to explain a phenomenon, particular question seem immediately suited to being answered using quantitative method. Quantitative research is a systematic process used to gather and statistically analyze information that has been measured by an instrument. Instruments are used to convert information into numbers. It examines phenomenon through the numerical representation of observations and statistical analysis.
Additionally, both quantitative and qualitative researchers use techniques to verify their data. Quantitative investigators incorporate numerous control procedures and random sampling techniques to maximize internal and external validity. Respectively, qualitative researchers use an array of methods for assessing the auditability or credibility of qualitative research (Tuli 2010; Lincoln & Guba 1985). Lastly, Onwuegbuzie and Leech (2005) also note how both type of inquirers attempt to explain complex relationships that exist in the social science
Research Design This study will use a qualitative, descriptive research methodology. Qualitative research can be defined as an overarching concept of several forms of research which help to illuminate and explain the meaning of phenomenon in social settings (Merriam, 1998). The data collection methodologies included in qualitative research are observations, interviews, and analysis of written documents and artifacts (Patton, 2002). The interview using the guide questions will allow for greater analysis of individual depth and detail. The case study method is the preferred choice of methodology given that it allows the researcher to explore additional avenues of information that may arise in the case study of the participating higher education institution (HEI).
QUALITATIVE RESEARCH Qualitative research is the method of choice when the research question requires an understanding of processes, events and relationships in the context of the social and cultural situation (Qualitative Field Research , n.d.) This document will explore the different techniques of qualitative research. 1.1 In-depth Interviews In-depth Interviews are a form of qualitative research that involves it’s with engaging two participants, the interview and interviewee in a conversation aimed at discovering an interviewee’s personal experience towards a phenomena. A researcher usually constructs a framework so as to probe and evoke answers from the interviewee so as to uncover a particular insight
a) Quantitative Method: In this research, the method involves gathering data for it to be quantified and therefore be placed under statistical treatment to provide support to the topic under study. There are three historical trends concerning quantitative research method that is research design, measurement and test process and statistical analysis. In this method, the research still includes a collection of data which is done
According to Ritchie and Lewis (2003), qualitative research is a type of scientific research that focuses on generating meaning and understanding through rich description. It can be a particularly useful approach as it focuses on the quality of the experiences trying to describe or understand the essence or nature of human experience. Qualitative research typically works to achieve different goals and uses different methods and designs. Qualitative research is especially effective in exploring, describing and interpreting data (Ritchie & Lewis, 2003). Qualitative research was deemed best for this study because it is typically more flexible as it enables a sense of freedom between the researcher and the participants (Ritchie & Lewis, 2003).