1.0 Marketing Mix Strategies The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering (Martin, 2014). The elements in traditional marketing mix involve price, promotion, product and place (distribution). 1.1 Price Although Coca-Cola is already a leader in India soft drink industry, it still facing an intensely viral. Thus, Coca-Cola is always maintain the price of its product to be affordable to retain its customers (Neil Kokemuller, n.d.). Coca-Cola is so successful in India because it manages to capture the price-sensitive of customer in India by merging the market with an affordability strategy and spends a lot on advertising and manufacturing.
1.2. Product Differentiation This refers to differentiation that aspires to make a product more attractive by contrasting its unique qualities with other competing products (Investopedia, 2015:1), as in the case of Coca-Cola, other soft drink brands. Successfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. This is what coca cola has managed to do, and has managed to do it on a scale that is globally unique, and globally recognized. Much proof would indicate that Coca-Cola has definitely chosen a differentiation strategy since its early days.
Process The process of the product is essential in marketing. This determines the capability of the product to supply the demand of the consumers. Coca cola has a number of processes which involves bottling and labelling solutions. The important stage that coca cola consider is control of the company to get products at the agreed time and good quality and the last step they consider is the selling of beverage for target customers of distributors. Physical evidence Coca cola uses many different techniques to differentiate their brand and product from others.
• Many successful brands to pursue. • Advertise its less popular products. • Buy out competition. • More Brand recognition Advantages of coca –cola Market Leadership: Coca-Cola FEMSA is one of the biggest franchise bottler of Coca-Cola trademark beverages in the world, with operations in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Argentina, Brazil and the Philippines. Business partnerships: Coca-Cola FEMSA is cooperating with The Coca-Cola Company to grow more propelled joint plans of action to keep investigating and taking part in new lines of refreshments, expanding existing product offerings and successfully publicizing and advertising our items.
In this industry, customer have got lots different choices of soft drinks, so customer retention is a very different subject in the industry. The only way to retain customer is innovative thinking and creating the product that customer wants. Positioning is basically creating the image of product that is constant in the mind of consumers. Positioning helps customers understand what is different about the product when compared with other competitors. Coca Cola desires creating positions that will give their products the greatest benefits in their target markets.
PepsiCo is aware of the differences in culture worldwide. Keeping in mind of the countries that have religious festivals, Pepsi uses this opportunity to the fullest for advertising campaigns in accordance to the respective festivals. For example, Holi Festival in India, PepsiCo uses this as an chance to increase sales. Besides that, solid waste management programs affects the operations at PepsiCo. PepsiCo has to be more socially responsible in order to maintain it’s
Therefore, this essay aims to determine how authenticity in TCCC’s corporate persona impacted its sales of Coke. Given that corporate credibility is generally agreed to have positive effects on consumer attitudes toward the advertisement, attitudes toward the brand, and purchase intentions, (Newell, 1993; Lafferty and Goldsmith,1999), this article investigates how TCCC built an authentic corporate persona and improved Coke sales in 2014 through its effective marketing strategies for Coke that year. In the first part of this essay, the marketing campaigns of TCCC in 2014 are analysed to show how TCCC strengthened its corporate authenticity that year. In the latter part of the essay, social media and sales figures of Coke in 2014 are analysed to show how enhancing corporate authenticity in TCCC improved consumption of
Thumbs up, Maaza and Kinley are consider as the star product of the Coca Cola Company. This is because the refreshment sold to customers are mainly from India and United Arab Emirates, which contributes the most cash to the company as people consider this as their first choice of carbonated soft drink. The Coca Cola company believes that these three beverages have high growth and a market share. Cash Cows: A product that generates more money than they require are considered as a cash cow. This is because the product is known as the leaders of an organisation in the marketplace and company take out little fund when investing .
The firm recognizes its role in a society and engages in education, recycling, water usage reduction, obesity fighting and other projects through PepsiCo Foundation, thus increasing its brand awareness and customer loyalty. Competency in mergers and acquisitions. The key to PepsiCo business growth is its successful mergers and acquisitions of beverage, bottling and snacks companies. PepsiCo acquired such brands as Gatorade, Tropicana, Doritos, Quaker Oats and many
Running Head: PEPSI COLA COMPANY 1 PEPSI COLA COMPANY 16 Strategic Plan of Pepsi Cola Company Jacqueline C. Tuncap American Military University BUSN 620: Strategic Management September 25, 2016 Executive summary This paper analyzing the Pepsi Cola Company, its strategic plan and the products the company provides. The company is known as one of the top competitors in the market. We will go through and try to understand the separate areas within the company that collectively work together towards creating a successful company. We will be going through the company values, identifying how their values and their mission statement coincide with one another. We want to identify what their their mission is, the culture the company promotes, identify their competition, see where and how they are doing financially, etc.