Starbucks Swot Analysis 2014

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Introduction

Starbucks is a US based corporation that has established itself as the market leader in the coffee industry with its unique portfolio of around 87,000 unique drink offerings that mainly consist of different variants of coffee, & also includes tea, a range of fresh foods, & other beverages. Their exhaustive chain of coffee shops offer a social experience combined with high quality coffee & beverages, have significantly contributed to their success. With over 21 billion US$ in 2015, 19.286 billion more than it's nearest competitor, Costa Coffee, the company has been growing by reinventing itself through clear understanding of evolving customer expectations & changing market trends.

Starbucks managed to recover from the impact of 2008 global financial crisis & grow in revenue &
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The company's decision to use technology to enable decisions has borne fruit, with the number of mobile users increasing by 25% on an annual basis ever since it was introduced. The company also offers free wifi for customers, knowing that customers are very closely connected to the internet. This has resulted in some people making Starbucks stores their place of work. In some stores, the company has taken it a step further, offering high-speed wifi for startups & freelancers, increasing the appeal for the place.

Starbucks identified that customers have unique preferences when it comes to their beverages. The company offers around 87,000 customisation options to its customers, ensuring that there is something for everyone. The baristas at their stores are specially trained to ensure that they have very good knowledge of coffee. The fact that Starbucks is the one of the first coffee shops where your name is written on your cup is a indicator that small things can impact the success of your company in a big
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