That is what Green Mountain Coffee likes to do. Lift up your spirits and put you in the best of your mood with the best coffee blends from around the world. Green Mountain Coffee uses only the best quality coffee beans and puts them through a unique processing system that preserves the flavor of the coffee. What really makes them stand out of the crowd however, is their extensive range of exotic blends. With some unique flavors and intoxicating aroma, a cup of Green Mountain Coffee fills up your senses and refreshes your spirits instantly.
Thus, Keurig coffee machines are known to be more durable, long-lasting, and less prone to breakdowns. But of course, the best thing about all these is that Keurig’s main aim is not only to bring coffee home but to bring gourmet coffee right to your doorstep. Buying A Keurig Coffee Maker? If you are a homemaker and you are looking for a coffee maker, Keurig is one brand that you should consider. The Keurig coffee maker is available for purchase online.
I chose to do my research and observation at Starbucks. I 've always been a fan of coffee and have come to enjoy coffee from Starbucks. For many years, I perceived this place as a spot for people who liked buying expensive yet not that good coffee. I thought I would be observing just a place where people meet up and study, but I didn 't really think I would be going into so much depth. However, mainly I chose this place because I thought there was a lot of potential for good research and I 'm very happy in what I found.
Strengths As a new business, Rad Coffee already has been receiving a generous amount of feedback from customers. They have their very own unique theme and style. In addition to that, they serve specialty coffee and their own creation of a variety interesting blended drinks and sweet treats. They strive to make each visit a memorable experience for their customers. They are also vegan friendly, which could be a great factor to make Rad Coffee stronger than many other coffee shops.
And my favorite coffee shop is Starbucks. Well, most of people would say that in America. It’s actually not my favorite coffee quality, but it’s the most reliable fast-food chain I know. So, I decided to do my comparison between Starbucks and his competitor, Dunkin’ Donuts, which also offers coffee on the go. The difference between their social media is brutal.
For this assignment regarding consumer behavior, we will be examining the reviews on Keurig K55 coffee machine from three different sources. Keurig K55 is a single-served coffee machine, produced by Keurig Green Mountain, a company founded in 1981 and specialized in coffee and coffeemakers. It was marketed as “[…] a perennial best-seller, the Keurig K55 brews a rich, smooth, and delicious cup every time with the quality you expect from Keurig. Simple touch buttons make your brewing experience stress free, and multiple K-Cup pod brew sizes help to ensure you get your perfect cup.” The target market for this product is people
It is also any industry in the fast food category. One of the most well-known competitors is Starbucks. Both companies focus on the same product, yet they run in extremely different ways and each way works for them. Each company makes consumers feel welcome. Starbucks achieves this with its tension-relieving environment and Tim Hortons achieves this with its fast service and familiar feel.
Targeting Despite the similarity in segmenting methods that both Dunkin’ Donuts and Costa Coffee adopt, we can see the same pattern in their targeting strategy. The two brands pursue concentrated marketing strategy in their ads, targeting the two segments that they have chosen during the segmentation phase. Nonetheless, with the introduction of customization for their beverages, the brands also show a level of one-of-one marketing. On the side Dunkin’ Donuts, the target market is the large segment consisting of normal coffee drinkers who need coffee everyday such as students, office workers, or drivers. In the third panel of their ads, Dunkin’ Donuts talk about how their coffee is the solution to a “crazy morning”, “commute”, and “life’s daily chaos”.
The company is very keen on ensuring that its coffee is different from the rest of the competitors. The process starts by bean procurement where it selects the highest quality beans that are firmly specialty varieties of Arabica beans. The company inspects the brews to ensure that it matches the flavor, taste, and aroma that it needs. This consistent way of giving customers the same taste of quality coffee has served a competitive advantage to this company. Further, the company places its cafes and restaurants in strategic places where customers can see it.
To their customers, it is their favorite coffee brand that could not get any better after helping save the environment. As stated in a Forbes article by Phil Wahba, other on-site actions include CEO Howard Schultz encouraging baristas to talk to their customers about current matters in the news. Online exchange of information also contributes to the Starbucks campaign set to fight world problems. According to their own website, “Starbucks ethical sourcing means responsibility in the merchandise, furniture and other items found in our stores.” With this statement, they suggest that their products are responsibly grown and traded, and the store décor is eco-friendly, in order to address the many environmental issues faced