The Company Case Study Of Unilever's Company

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1.0 Introduction 191 1.1 Company’s Background Unilever is the world’s leading supplier of fast moving goods with more than 2 billion users every day which generates its revenue through four main business segments; savoury, dressings and spreads, personal care, ice cream and beverages, and home care segments (Unilever, 2015). Unilever was created in 1930 by two main merger between Margarine Unie; a Dutch margarine producer, and Lever Brothers; a British soap maker (UK Essays, 2013a). Unilever has more than 400 brands running around the world which covers soaps, shampoos, balanced foods and ice cream with more than 174,000 employees. Its well-known brands are Lipton, Knorr, Blue Band, Ben and Jerry, Walls, Surf, Sun, Radiant, Domestos, Ponds, Vaseline, Rexona, Lux, Dove, Lifebuoy, Pepsodent, Sunsilk and Axe/Lynx. Unilever spends €1 billion every year in research and development to build laboratories around the world where scientists can explore and innovate new thinking, techniques and products which may enhance Unilever’s brands and products rapidly (Unilever, 2015). However, Unilever still has two major competitors named Nestlé and Procter & Gamble (P&G). Nestlé is food and beverage manufacturer company (Forbes, 2015), while P&G is world’s largest maker of consumer packaged goods (Hoovers, 2015). 2.0 SWOT Analysis 46 SWOT analysis is an organizational list of company’s strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors of

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