He believed that there should be a car that the public could all enjoy and be able to afford. The “Gospel of Wealth” states that an individual should contribute to the growth of social progress. The Model T was one way he contributed by creating a widespread market for automobiles. It was created to be a fair priced automobile that the public could invest in. Ford changed people’s lives completely because the addition of automobiles changed the way they lived.
They worked with suppliers to re-engineer the car parts to be used on different models and thereby to reduce the complexity and cost to manufacture their cars. Furthermore, Allegro Automotive is expanding their market reach by building a manufacturing facility in the United States to take advantage of new tax laws. They are expanding into new markets by building electric cars as well as traditional fuel platforms. In order to become more responsive to changes in the industry, Allegro found it beneficial to bring the design experts and the safety testing team together. This improved communication between the two groups and fostered a collaborative environment.
Due to the existence of the automobile, the United States economy was changed forever. Originally, cars were hand made and only purchased by rich men due to their price. Due to Henry Ford, automobiles were eventually made available to the masses due to the fact that he concocted a way to produce the machine cheaper. This method was the assembly line, which impacted the amount of jobs available and the increased need of highways. The Geography of Nowhere, written by James Kunstler, discusses how the automobiles transformed America’s economy.
Before Ford created a cheaper, more affordable car for the American people, Charles Edgar Duryea had created a car only affordable for the wealthy, not many Americans were as fortunate to be able to buy a car and it was considered a luxury to have. When Ford created the Model T, it changed the way cars were priced. The American people now had more options of cars to choose from so companies in the automobile business had to lower their prices to compete. As in this quote (Jim Luke, par. 7) “ With his invention of the assembly line, it allowed other industries to adopt this idea and decrease their production costs.
I believe he is a captain of Industry. What made you categorize your choice as a Robber Baron or Captain of Industry? I believe Henry Ford is a Captain of Industry whose contribution was vital to this country place as a great industrial power. He uses his skills and social position to revolutionize the automobile industry, provide cars in a more affordable price and give his employers better and steady wages. In a time where America’s economy was at its low, much work was necessary to rebuild the economy.
• The threat from the competitors is persistent and unavoidable. As a brand Dacia must find ways to distinct itself from its competitors. For years, low cost cars were Dacia’s USP but now even big players like Volkswagen or Toyota are starting to offer products which are in direct competition with Dacia’s products. Dacia must embrace diversification, vertical and horizontal integration to stay
Henry Ford played a major role in the economic and social changes that occurred in the 1920’s. In 1903, Henry Ford created the Ford Motor Company. He is known for making an inexpensive car made by skilled workers. He was able to make automobiles less expensive by inventing the moving assembly line. Instead of one worker building a car start to finish, each worker was in charge of building a specific section.
The customers of Mercedes Benz look for products that have certain benefits that hold value for them. Therefore, in terms of benefits sought, they seek for high-end integrated technology and functioning of the car, along with consistency in performance and most importantly they will look to purchase cars that will offer high sustainability and reliability. The Mercedes is purchased among customers that heavily use the product on a daily basis. As mentioned in the demographics segmentation section that people who purchase these cars are in the high income class group, which means that these customers will regularly use a mode of transportation to travel to workplaces. The market for Mercedes Benz will also be divided in terms of their loyalty status.
The automotive industry is facing changes due to ecological impacts on the environment. Many automotive manufacturers such as BMW and Audi are now entering into the electric car industry where Tesla has established itself in. In this environment, there is a need for rapid innovation a firm 's capability to produce new technological products become crucial to survival in this industry. For this reason, human relations management will be beneficial to an organization as it allows creativity in employees who will be able to respond to changes in the environment efficiently and quickly which gives a company flexibility. "CEO Elon Musk created a master plan to compete with other automotive manufactures which were to Build sports car, use that money to develop an affordable car, use that capital to create more affordable vehicles, produce zero-emission electric vehicle power generation options (Tesla)."
(Chandler, 2013) Customers have greater access to products so they can choose between, for example, a cheap more polluting car and a more expensive non-polluting car. Also, there is more competition so Tesla needs to distinguish itself from other companies by focusing on CSR. An emerging force that may reshape CSR in the future might be climate change. In order to diminish climate change as much as possible, corporate social responisibility is very important. Companies should think about less polluting products and production processes for